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Creating Campaign (guide for Advertisers)

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What’s Campaign in RedTrack?

Campaign in RedTrack is basically a set of rules and elements that link together a Traffic channel and the Offers that are being promoted. In RedTrack terms Campaign works as the combination of an Offer, Landing page, and a Traffic channel you have set up during previous steps. The main purpose of creating a Campaign in RedTrack is to get the final link you will send the traffic to.

Campaign creation checklist for Advertisers:

1. Add a custom tracking domain.

2. Add your Traffic channel.

3. Add your Brand and Website.

4. Set your Funnel.

5. Add other needed values in the Campaign sections (costs, tracking options, etc.).

6. Save the Campaign settings and copy-paste the tracking link from RT to your ad account.

How to fill in the fields in your Campaign

1. In your RT account navigate to the section Campaigns-> press New:

⬇️ 2. Fill in the General section of the Campaign

2.1 Give your Campaign a name

2.2 Choose from the drop-down the added Traffic channel

2.3 Select from the drop-down the added custom tracking domain

2.4 Define the needed Campaign Cost and set its value:

⬇️ 3. Adjust your Funnel

3.1 Select from the drop-down the store / Website you’ve added earlier

3.2 (optional) If needed you can assign the weight to your Funnel, add several Websites, Funnels, as well as edit them:


RedTrack offers different manipulations with your Funnels to optimize your Campaigns:

⬇️ 4. Add other relevant info to launch and optimize your Campaign

4.1 For Redirect tracking links you choose the preferred Redirect type under the section Tracking options:

Redirect types decide how redirection to the offer is handled and whether the referrer data is passed through. First of all, click here to learn how the hidden referrer works and choose the required redirect type based on their explanation below:

  • Regular redirect (http/s 302)” is a standard temporary HTTP redirect that sends a visitor directly to the desired location (the offer you promote). The referrer data is passed to the campaign endpoint.
  • Meta refresh with hidden referrer” presupposes that after the redirect happens another redirect takes place with the help of an HTML meta tag. As a result, the referrer points to RedTrack, not the initial referrer.
  • JS refresh” is similar to the meta refresh type, but it’s fulfilled with the help of JavaScript. That being said, this type is not generally recommended for SEO, because search engines can have difficulty crawling and indexing sites that rely on them.
  • Server redirect (http/s 302) with hidden referrer” means when redirecting, on the side of the TDS header the referrer gets hidden.

To sum up, “Server redirect (HTTP/S 302) with hidden referrer” is faster than “Regular redirect (HTTP/S 302)” and “Meta refresh with hidden referrer”. This is because a server redirect is processed on the server side, while a meta refresh and JS refresh are processed on the client side. Server redirects are faster because the server does the work of redirecting the request for you, whereas in a meta refresh or JS refresh the client has to do this work. Moreover, server redirects can be cached, making them even faster.

4.2 (optional) Add tags in the Extra section. Check out the article Tags for more details

4.3 Switch on the Conditional postback toggle if you want to set the rule for sending the conversion data back to your traffic channel

4.4 Set the auto-cost update (if your Traffic channel is eligible). Check out this article for more details.

⬇️ 5. Save the Campaign & copy-paste the tracking link from RT to your ad account

5.1 Once all the Campaign details are filled in, press Save to apply the changes to your Campaign:

5.2 Once you’ve saved the Campaign Tracking links will be automatically created for you-> choose the needed Tracking option (aka Tracking links and parameters)-> copy the Click URL:

Use the Redirect link for the Traffic channels which support the redirect method, No-redirect script for your Landing page code, etc. For more information on the Tracking options check out the following articles:

  • Universal tracking script . For Advertisers this article is only for introduction to what a universal tracking script is, you don’t have to add it manually, as it has been already created automatically once you added your Website. So if you need to track your Campaign with the help of the universal tracking script, you go to Tools-> Scripts->copy the already generated script-> add to it your Campaign’s tracking parameters (from the tab Tracking parameters (UTMS) on the screen above)-> paste it to your Ad account.
  • Tracking impressions

5.3 Paste the Click URL to the URL field in the Campaign Settings on your Traffic channel side (your Ad account).


If there are already some UTM parameters in the URL parameters field, you do not have to delete them, just append the parameters taken from your campaign in RedTrack to the already existing parameters with the help of the ampersand symbol: “&”. Check out this video for a more detailed explanation.

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