Advertisers: creating a campaign
What is a campaign?
It is a set of rules and elements that link together a traffic channel and the website that is being promoted. The main purpose of creating a Campaign in RedTrack is to get the final link you will send the traffic to and where you will check your website performance.
How to create a campaign?
Prerequisites for your campaign
Before you proceed with campaign creation make sure you already have the following elements in place:
1. Custom tracking domain
2. Traffic channel
3. Brand and Website
Compile your campaign
1. Campaigns → Create new campaign:
2. Edit/adjust each the needed blocks as per the tips below:
1. Give your Campaign a name
2. Choose the already added Traffic channel
3. Select the corresponding custom tracking domain
4. Press on the needed Campaign Cost model and fill in the Value accordingly:
Select from the drop-down the store / Website you added earlier.
This option can be changed if you plan to work with a redirect link. Be careful, as not all the traffic channels support it.
Redirect types decide how redirection to the offer is handled and whether the referrer data is passed through. First of all, click here to learn how the hidden referrer works and choose the required redirect type based on their explanation below:
- “Regular redirect (http/s 302)” is a standard temporary HTTP redirect that sends a visitor directly to the desired location (the offer you promote). The referrer data is passed to the campaign endpoint.
- “Meta refresh with hidden referrer” presupposes that after the redirect happens, another redirect takes place with the help of an HTML meta tag. As a result, the referrer points to RedTrack, not the initial referrer.
- “JS refresh” is similar to the meta refresh type, but it’s fulfilled with the help of JavaScript. That being said, this type is not generally recommended for SEO because search engines can have difficulty crawling and indexing sites that rely on them.
- “Server redirect (http/s 302) with hidden referrer” means when redirecting on the side of the TDS header, the referrer gets hidden.
To sum up, “Server redirect (HTTP/S 302) with hidden referrer” is faster than “Regular redirect (HTTP/S 302)” and “Meta refresh with hidden referrer”. This is because a server redirect is processed on the server side, while a meta refresh and JS refresh are processed on the client side. Server redirects are faster because the server does the work of redirecting the request for you, whereas in a meta refresh or JS refresh the client has to do this work. Moreover, server redirects can be cached, making them even faster.
This section is optional. It serves for adding tags and additional notes to distinguish the added Campaigns. Click here to learn more about tags and notes.
To add /edit the postback go to the section S2S Postback for <your traffic channel> → Add → add / edit the postback URL (or multiple URLs if that’s the case) → make sure that all the needed values for the source parameters are in place → define the Payout sent → select the Postback method → Save changes to the campaign:
– If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
– Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the EVENT_NAME for Taboola or ap_key for Go2Mobi, etc.). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
The screenshot above is just for demonstrative purposes. The URL, its parameters, etc, depend on your Traffic channel.
This option is available for Facebook, Google Ads, Bing Ads and Tiktok
Refer to this article to set up the API Integration conditional postback.
3. Save your campaign → go to the section Tracking links and parameters → choose the tracking method and copy the automatically generated values:
For more information on the tracking options, check out the following articles/videos:
▸ Universal tracking script
▸ No redirect tracking
▸ Tracking impressions
Extra settings
There are some extra tabs that can be filled in as per your needs:
These tabs are enabled only if you have access to and use the partner management portal and work with individual publishers who promote your offers. A traffic channel “For Publishers“ is to be used from the template.
Refer to this article for more details on the portal.
Refer to this article to help you set up custom payouts.
This is the manual cost update. Refer to this article for more details on process.
The URL field in this section serves as the destination URL where the impressions info is going to be sent in case impressions are collected within this campaign. Add the Impression forwarding URL only if your traffic channel supports this option.
