Snapchat and RedTrack

1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu, go to Tools → Domains → Create new domain.
3. Add the integrated domain to your RedTrack account and activate the Free SSL option.

This is the destination link you plan to direct traffic to: it can be an affiliate offer, a direct link to your website, or your shop.

How to add an offer (for Affiliates)

How to add a website/shop (for Advertisers)

1. Add the offer source

1.1 In RedTrack, go to Offer sources → New from template/New from scratch → find the affiliate network you work with/add your custom name → Save.

Use the S2S postback URL in the offer source settings to send conversion data back to RedTrack.

1.2 For better conversion attribution in the added Offer source template, go to Additional parameters → assign the following roles:

• Phone
• Email
• First Name
• Last Name
• Zip Code

Event ID

In your Offer source settings → Additional parameters section:

– If there is a specific parameter you are receiving with the assigned Event ID role, RedTrack will send that value as the event_id.
– If no Event ID is defined, RedTrack will automatically send the click ID as the event_id.

2. Add the offer link

In RedTrack, go to Offers → New → choose the offer source from the list, add the offer URL → save the changes.

Add the click tracking parameter to the offer URL in RedTrack to pass the clickid to the affiliate network you work with.
For example: &affsub={clickid} where {clickid} is RedTrack parameter

Follow this guide for a detailed workflow on offer and offer source in RT.

1. Add the Brand

1.1 In RedTrack go to Brands → New → Add your brand (it is the name of your shop or your website).

1.2 For better conversion attribution in the added Brand template go to Additional parameters → assign the following roles:

• Phone
• Email
• First Name
• Last Name
• Zip Code

Event ID

In your Brand settings → Additional parameters section:

– If there is a specific parameter you are receiving with the assigned Event ID role, RedTrack will send that value as the event_id.
– If no Event ID is defined, RedTrack will automatically send the click ID as the event_id.

2. Add your Website

2.1 In RedTrack, go to Websites → New → Add your website URL (this is your e-commerce shop/website link).

2.2 Follow the suggested steps to generate the scripts. You will need it later for your e-commerce platform.

For more information on e-commerce platform integration, please visit this link.

1. Add Snapchat as a Traffic channel in RedTrack.

Traffic channels → New from template → find Snapchat and add it → assign Cost update depth and frequency (necessary to enable cost auto update feature) → Save the template:

In the Additional parameters section of the Snapchat template, you can modify some parameters.
Blocked (greyed) parameters should be used under the same sub-values with the same roles assigned as provided in the initial template.

The following are essential for the API cost integration:
{{ad.id}} should always be with Aid role
{{adset.id}} should always be with Gid role
{{campaign.id}} should always be with Cid role

2. Integrate your Snapchat account with RedTrack to receive costs.

In the added Snapchat template, navigate to SnapChat API integration → click on Connect Snapchat → Continue:

The green Connected icon means your integration has been successful:

In your RT account, go to Tools → Conversion tracking → Conversion type → add the events you want to track → Save.

In your Snapchat account, copy the following:

Pixel ID

Conversion API Token

To get your Pixel ID, go to your Snapchat account → Ads Manager → Pixels → choose the needed one and copy its ID.

Follow this Snapchat guide for pixel details.

To get your Conversion API Token (access token), go to your Snapchat account → Business Dashboard → Business Details:

Follow this Snapchat guide for Conversion API Token details.

Now in your RedTrack account, you should:

• Add the copied Pixel ID and Conversion API Token to CAPI Integrations.
• Assign the added pixel details to either the Snapchat traffic channel or your offer/website.

1. RedTrack → CAPI Integrations → Snapchat → Add New:

2. Fill in the mandatory fields → match RT conversion event types with the ones in Snapchat → Save:

Fields explained:

1. Title

2. Pixel ID

3. Access token

4. Conversion matching

Give your Snapchat pixel a name to distinguish it from the rest of the added ones in the list.

Here goes your Pixel ID copied from your Snapchat account.

Here goes your Conversion API Token copied from your Snapchat account.

In this section, you will map your RedTrack conversion events to the corresponding Snapchat events. This tells RedTrack which conversions to send to Snapchat and ensures your tracking data is correctly reflected in both platforms.

1. Conversion Type: select the RedTrack event you want to send to Snapchat. The list shows the conversion types you’ve added to RedTrack within step 4.

2. Event name: gives you the list of events supported by Snapchat. Select the corresponding Snapchat event to map it to.

By default, the conversion type called Conversion is matched to the event Purchase in the Snapchat column, but you can change it to a different name from the list on your right.

3. Payout Customisation (optional): use this option to define a custom revenue value that RedTrack will send to Snapchat for that conversion type. This is useful when you want to report a different value than the one originally recorded. Once you click on it, two fields become available:

• Payout type: choose how the revenue value should be calculated before being sent to Snapchat:
  • None: RedTrack sends the full revenue amount associated with the conversion event.
  • Numeric (123): RedTrack sends a fixed amount as the revenue. If you use this option, you should enter the desired value in the Payout value field.
  • Percentage (%): RedTrack calculates and sends the specified percentage of the revenue. If you use this option, you should enter the percentage in the Payout value field.

• Postback when conversion payout: optionally, set a condition to send the postback to Snapchat only when the payout meets a specific value.
  • None: no condition applied; the postback is always sent.
  • Greater than: postback is sent only when the conversion payout exceeds the specified value.
  • Less than: postback is sent only when the conversion payout is below the specified value.
  • Equal: postback is sent only when the conversion payout matches the specified value exactly.

Remember to click “Apply” and then “Save” to ensure the changes are saved properly.

3. To assign this pixel: View details → select Traffic channel or Websites → Add new → select destination → Save:

Campaigns → Create new campaign → use this guide for Affiliates / this guide for Advertisers to help you add the campaign with Snapchat as your traffic channel → once your campaign is saved, copy the automatically generated click URL (your tracking link):

• Use this guide to help set up rules.
• Make sure you’ve enabled the auto-update cost feature in the traffic channel setup.

Set up the tracking in Snapchat:

1. Create Ads → Instant Create:

2. Web visits → in the URL field add your main URL + tracking parameters copied from step 6.1 → Next:

3. Proceed further with the traffic targeting and payment methods as per your needs. Once you’ve filled in the fields, click Publish, and the ad will go for approval. When your campaign gets published, it’ll be tracked with RedTrack.