RSOC
RSOC in RedTrack: overview, specifics
RSOC (Referrer Source of Conversion) method is used to identify and track the specific source of traffic that leads to a conversion (sale, lead, purchase, etc.). In RedTrack this attribution method is relevant for customers who want to send conversions to RedTrack via postback, but the conversions do not have our rtclickid. In other words you should use it to attribute conversions when a unique clickid is unavailable. With this attribution method, conversions will be recorded on the last click corresponding to the values specified in the new rsoc_id parameter.
RSOC attribution method will work in several scenarios/combinations. Postback URL will look differently depending on the chosen scenario:
RSOC attribution method combination | Values explained | Example of the resulting Postback URL |
rsoc_id={campaign_id}-{rt_campaign_id}-{rt_ad_id}&type=eventname |
SUMMARY From RedTrack you: 1. Create a campaign (Affiliate/Advertiser) → copy the value for {campaign_id}. 2. Add conversion types you want to track with RT → add the value for the type (e.g.: type=Purchase). From your traffic channel you: 1. Copy the value for {rt_campaign_id}. 2. Copy the value for {rt_ad_id}. | https://tracking.domain/postback?rsoc_id=12a3456789bc12b345de67fg-1234-123&type=Purchase |
rsoc_id={campaign_id}-{rt_campaign_id}-&type=eventname |
SUMMARY From RedTrack you: 1. Create a campaign (Affiliate/Advertiser) → copy the value for {campaign_id}. 2. Add conversion types you want to track with RT → add the value for the type (e.g.: type=Purchase). From your traffic channel you: Copy the value for {rt_campaign_id}. | https://tracking.domain/postback?rsoc_id=12a3456789bc12b345de67fg-1234-&type=Purchase |
rsoc_id={campaign_id}--{rt_ad_id}&type=eventname |
SUMMARY From RedTrack you: 1. Create a campaign (Affiliate/Advertiser) → copy the value for {campaign_id}. 2. Add conversion types you want to track with RT → add the value for the type (e.g.: type=Purchase). From your traffic channel you: Copy the value for {rt_ad_id}. | https://tracking.domain/postback?rsoc_id=12a3456789bc12b345de67fg--123&type=Purchase |
rsoc_id={campaign_id}--&type=eventname |
SUMMARY From RedTrack you: 1. Create a campaign (Affiliate/Advertiser) → copy the value for {campaign_id}. 2. Add conversion types you want to track with RT → add the value for the type (e.g.: type=Purchase). | https://tracking.domain/postback?rsoc_id=12a3456789bc12b345de67fg--&type=Purchase |
Enabling the RSOC feature
1. Add a custom tracking domain
1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu go to Tools → Domains → Create new domain.
3. The default domain is stated right on the top and looks like smth.rdtk.io.
4. Add the integrated domain to your RedTrack account and activate the Free SSL option.
2. Set up the conversion events
Go to Tools → Conversion tracking → Conversion type → add the events you want to track → Save.
The names will remain the same and be sent to the traffic channel exactly as you added them in RedTrack.
3. Assign the roles to the traffic channel macros (mandatory only for 3 RSOC attribution combinations out of 4)
RedTrack → Traffic channels → settings of the added traffic channel template → Additional parameters → assign Cid role to the campaign_id parameter and/or Aid to the ad_id parameter. Parameters with the assigned roles are added depending on the chosen RSOC attribution combination:
RSOC attribution method combination | Parameter + the assigned role in the traffic channel template |
rsoc_id={campaign_id}-{rt_campaign_id}-{rt_ad_id} |  |
rsoc_id={campaign_id}-{rt_campaign_id}- |  |
rsoc_id={campaign_id}--{rt_ad_id} |  |
rsoc_id={campaign_id}-- | No need to add any parameters or assign roles. |
4. Create a campaign and enable the RSOC toggle
1. Create a campaign.
Campaigns → Create new campaign → use this guide for Affiliates / this one for Advertisers to help you navigate campaign settings.
2. In the added campaign settings enable the RSOC toggle → Save changes to the campaign template:
– If the toggle is on, both conversions with rtclickid and rsocid are counted, they do not cancel each other out.
3. Campaign ID for your Postback URL can be found in your tracking URL:
