Ads Manager

Ads Manager: overview

The Ads Manager functionality in RedTrack provides information about where your traffic originates, based on the roles you assign to the additional parameters included in all your tracking links. The report is designed to present all data across all campaigns in a familiar layout for users familiar with Meta/Google Analytics reports.

To work with RT Ads Manager you should:

1. Check whether your traffic channel is available for automation to manage objects and/or set a daily budget in RT Ads Manager.
2. Configure the RT_roles for the traffic channel you plan to work with.

RT_roles check

RT_roles should be configured in the traffic channel template (in most templates, the roles are already in place):

Parameter Name/Description	Role
Campaign ID	Cid
Adgroup ID	Gid
Ad ID	Aid
Placement ID	Pid

Traffic channels available for automation in RT Ads Manager

Ads Manager is available for all traffic channels, but only several of them are eligible for automation at the moment:

Traffic channel	Status change (On/Off)	Daily budget/ Life time budget
Meta (Facebook)	Available	Available
TikTok	Available	Available for Daily budget and Life time
NewsBreak	Available	Not Available

Working with Ads Manager

1. On the main RedTrack menu go to Ads Manager → Table settings to manage (add/delete) the data slices (RT_roles) → Apply:

2. Within the chosen data slice, you can:

Filter the data

Customize columns

Change status (automation)

Manage budget (automation)

Lift Opportunity Score

To analyse the report within a chosen data slice, filter it by Date → then needed Offer/ Brand or Traffic channel or simply Search by ID object/ID → press Apply/Refresh:

You can decide for yourself which columns you want to see in the report. To customize your columns, click on the Columns button:

Refer to the Columns guide for details about this functionality.

This feature is currently available only for:
– Meta (Facebook)
– TikTok
– NewsBreak

Without accessing your Meta/TikTok/Newsbreak account, you can enable or disable objects with a target ID (API integration uses Campaign ID, Adgroup, and Ad ID) in RedTrack via Ads manager. To do that, you need to enable/disable the ON/OFF toggle next to the object:

If you change the budget on the Meta side, in RedTrack, the actual data (status) will be updated every 30 minutes.

This feature is currently available only for Meta and TikTok.

In the Daily budget column, you can change the budget amount at the Campaign or Adgroup level, depending on the settings.
To do that, click on the pencil icon → add the budget amount in the modal window → click Save to apply the changes:

In TikTok‘s you can set a daily budget or a lifetime budget:

If you update the budget on the Meta side, in RedTrack, the actual data (daily budget) will be updated every 30 minutes, not immediately.

 Follow the Opportunity Score guide for details on how to utilize this feature within Ads Manager.