Reporting: ads manager

Ads Manager: overview

The Ads Manager tab in RedTrack provides information about where your traffic originates based on RT_roles that you can set up for all your tracking links. The idea behind the report is to present all the data across all campaigns in a familiar layout for those who are used to working with Facebook / Google Analytics reports.

To work with RT Ads Manager you should:

1. Configure the RT_roles in the traffic channel you’re planning to work with.
2. Check if your traffic channel is available for automation to manage objects and/or set daily budget within RT Ads manager.

RT_roles check

RT_roles should be configured in the traffic channel template (in most templates the roles are already in place):

Parameter Name/Description	Role
Campaign ID	Cid
Adgroup ID	Gid
Ad ID	Aid
Placement ID	Pid

Traffic channels available for automation in RT Ads Manager

Ads Manager is available for all traffic channels, but only several of them are eligible for automation at the moment:

Traffic channel	Status change (On/Off)	Daily budget/ Life time budget
Meta (Facebook)	Available	Available
TikTok	Available	Available for Daily budget and Life time
NewsBreak	Available	Not Available

Working with Ads Manager

1. On the main RedTrack menu go to Ads Manager → Table settings to manage (add/delete) the data slices (RT_toles) → Apply:

2. Within the chosen data slice you can:

Filter the data

Customize columns

Change status (automation)

Manage budget (automation)

To analyse the report within a chosen data slice, filter it by Date → needed Offer/ Brand or Traffic channel or simply Search by ID object/ID → press Apply/Refresh:

You can decide yourself which columns you want to see in the report. To customize your columns click on Columns button:

Refer to the Columns guide for details about this functionality.

This feature is currently available only for:
– Meta (Facebook)
– TikTok
– NewsBreak

Without going to your Facebook/TikTok/Newsbreak account you can enable or disable objects with ID (API integration works by Campaign ID, Adgroup and Ad ID) in RedTrack via Ads manager. To do that you need to enable/disable the ON/OFF toggle next to the needed object:

If you update the budget on the FB side, in RedTrack the actual data (status) will be updated every 30 minutes.

This feature is currently available only for Facebook and TikTok.

In the Daily budget column you can change the budget amount at the Campaign or Adgroup level depending on the settings. To do that click on the pencil icon → add the budget amount in the modal window → click Save to apply the changes:

In TikTok‘s case you can set Daily budget or Life time budget:

If you update the budget on the Facebook side, in RedTrack the actual data (daily budget) will be updated every 30 minutes.