Ads Manager
Ads Manager: overview
The Ads Manager functionality in RedTrack brings all of your connected ad accounts together in one report. It follows the same campaign, ad group and ad structure as your ad account, shows your RedTrack metrics next to data pulled from the ad platform, and lets you switch objects on or off and adjust budgets without opening the ad platform itself.
Ads Manager is built for teams running several ad accounts on the same platform. Instead of switching between accounts and logins throughout the day, you get one workspace where your campaigns sit side by side, ready to compare and act on. Pause a campaign, raise a budget or switch an ad back on in seconds, from wherever you happen to be working, and keep the whole team working from the same view of performance.
To work with RT Ads Manager you should:
- Check whether your traffic channel is available for automation to manage objects and/or set a daily budget in RT Ads Manager.
- Configure the RT_roles for the traffic channel you plan to work with.
RT_roles check
RT_roles should be configured in the traffic channel template (in most templates, the roles are already in place):
Parameter Name/Description | Role |
Campaign ID | Cid |
Adgroup ID | Gid |
Ad ID | Aid |
Placement ID | Pid |
Traffic channels available for automation in RT Ads Manager
Ads Manager is available for all traffic channels, but only several of them are eligible for automation at the moment:
Traffic channel | Status change (On/Off) | Daily budget/ Life time budget |
Meta (Facebook) | Available | Available |
TikTok | Available | Available for Daily budget and Life time |
NewsBreak | Available | Not Available |
Google Ads | Not Available | Available |
Working with Ads Manager
1. To access the report, in the main RedTrack menu go to Ads Manager.
To choose which data slices (RT_roles) are displayed, click Tabs settings in the top right corner, add or remove the slices you need, then click Apply:
2. Within the chosen data slice, you can:
To analyse the report within a chosen data slice, filter it by Date → then needed Offer/ Store tracking URL or Traffic channel or simply Search by ID object/ID → press Apply/Refresh:
Click the Columns button to choose which metrics are displayed in the table:
Without opening your Meta, TikTok or NewsBreak account, you can enable or disable any object that has a target ID (the API integration uses Campaign ID, Adgroup ID and Ad ID). Use the ON/OFF toggle next to the object. The Status column shows the object’s current state on the ad platform. To change several objects at once, tick the checkboxes next to them and use Enable or Disable at the top of the table.
In the Daily budget column, you can change the budget amount at the Campaign or Adgroup level, depending on the settings (for Google Ads, budgets are managed at the Campaign level).
To do that, click on the pencil icon → add the budget amount in the modal window → click Save to apply the changes:
Once the feature is enabled, you can delete one or more objects at a time. Tick the checkboxes next to the objects you want to remove, then click Delete at the top of the table.
Click Your Opportunity Score in the top right corner to review the score for your campaigns, see the available recommendations and apply them directly from your RedTrack account.
Follow the Opportunity Score guide for details on how to utilize this feature within Ads Manager.
