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Pre-set tracking templates (UTMs) for best results

Partnership portal: deeplink

What’s Deeplink?

A Deeplink is a direct URL that leads users to a specific page within a website or app, instead of the homepage. In the Partnership Portal, Deeplinks allow publishers to promote specific products, categories, or in-app pages within a single campaign.

By using Deeplinks, publishers can:

  • drive traffic directly to relevant pages,
  • improve conversion rates,
  • avoid unnecessary redirects,
  • promote multiple pages under one campaign.

Setting up a Deeplink

1. Go to Campaigns → click Edit next to the created campaign:

2. Go to the Details For Publishers tab → find the section Preset DeepLinks → click Add Deeplink:

3. Fill in the fields → click Save Details → click Save Changes:

Deeplink formats explanation:
Direct URL is a link that leads directly to the Offer URL.
Redirect URL is a link that leads to another link different from the Offer URL. Redirect URLs forward traffic from one URL to another when the old URL no longer exists.
Impression URL is the link meant to collect impressions, not leads.

4. It is possible to hide unnecessary tracking links in the publisher panel. To do that, turn off the toggle next to the link that you want to hide:

All the URLs in the Preset DeepLinks section are enabled by default. Once you turn off the toggle next to the needed URL, that URL won’t appear in the publisher panel:
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5. Go to the branded portal → the Campaigns tab → click the needed Campaign:

6. In the Deeplink section, choose from the drop-down the name of your link → copy the needed type of Deeplink URL → paste this link to your ad, page, etc.: