Campaigns report
Campaign report: overview
Campaigns Report in RedTrack provides a centralized dashboard to monitor the performance of all your marketing campaigns.
It merges traffic data (clicks, cost, impressions) with conversion data (leads, trials, subscriptions, revenue), giving you full-funnel visibility in one view.
Core features of the campaigns report:
- Performance overview: see how each campaign performs in terms of revenue, cost, conversions, and user activity.
- Funnel monitoring: track how users move from clicks to conversions using columns.
- Cost & ROI tracking: compare total cost vs revenue to evaluate campaign profitability.
- Traffic attribution: analyze performance by channel (e.g., Google Ads, Meta).
- Status monitoring: you can easily filter your campaigns by status to see which ones are active, paused, deleted or banned. Visual indicators and color coding also help you spot underperforming campaigns.
– To analyze a specific campaign in detail, click the Report icon next to the campaign you wish to explore.
Campaign statuses
Each campaign in RedTrack has a status. To filter the Campaigns list by status, go to Campaigns/Ad Tracking → select the needed option in the Status filter → Apply.
| Status | Description |
|---|---|
| All | All campaigns in your account, whatever their status. |
| All but deleted | All campaigns except those in the Deleted status. |
| Active | Campaigns that are currently running. |
| Active with Clicks | Active campaigns that received clicks in the selected date range. |
| Paused | Campaigns that have been paused. |
| Paused with Clicks | Paused campaigns that received clicks in the selected date range. |
| Deleted | Campaigns moved to the Deleted status. Campaigns cannot be removed permanently from your account, and deleted campaigns do not accept traffic. |
| Banned | Campaigns blocked by the platform for breaching the RedTrack Terms of Use or Abuse Policy. If any of your campaigns are banned, you will be notified in accordance with these policies. For more information, please contact the RedTrack support team at support@redtrack.io. |
Working with a specific campaign report
To get into the in-depth report for the selected campaign, act as follows:
1. Campaigns → navigate to the Report icon next to the target campaign:
2. Select the data slices → Apply:
Choosing a specific date lets you define the time range for the data shown (e.g., today, yesterday, custom range).
Time zone alignment ensures reporting consistency across different geo targets.
This occurs because when the time zone in the report view is changed, the event timestamps are not converted to the new time zone. Instead, the system shifts the overall data distribution according to the selected time zone.
Grouping organizes your data based on the selected criteria within the chosen date range. For example, if you select “This month” as the date range and group by Date, you’ll see daily breakdowns. Each day will then display metrics grouped by the additional grouping options you’ve selected.
Use case
Set grouping:
Report data explained:
- Date: organizes the data by day (e.g., 2025-05-19).
- Sub5 (Rt_campaign): breaks down the traffic based on the value passed in the Sub5 tracking parameter.
- Country: shows performance segmented by users’ geographic location.
Interpreting color coding
Once you get the report, the data in it can be marked in different colors:
- Green highlights: high performance or positive return
- Red highlights: negative ROI or low performance
Subs refer to sub-parameters defined in the Traffic Channel template under the Additional Parameters section. To filter data by a specific sub-parameter, match the sub name you’ve set in the template (e.g., source_id, creative_id) to the corresponding sub field in the Subs Filter.
For example, if you placed source_id in sub1 in the Traffic Channel template, type source_id into the sub1 field in the Subs Filter to view data broken down by that value:
3. Personalize and optimize your report view:
You can choose which data columns to display in your report. To tailor the view to your needs, click the Columns button:
You can apply combinations of Date, Time zone, Grouping & Sub Filters, and save this configuration as a template.
It’ll help you save time when checking the reports regularly.
- To save the template, choose the needed combo of Date, Time zone, Grouping & Sub Filters → press Save Template:
- To apply the template, select it from the Template dropdown → Apply:
Use Auto-refresh when monitoring active campaigns to view live performance updates:
