|
Column title |
Description of the column value |
Unit/Currency |
Calculation formula |
|
Profit |
Profit |
$ |
total revenue-cost |
|
Profit {custom conversion type} |
Displays profit for {custom conversion type} |
$ |
revenue convtype1-20 - cost convtype1-20 |
|
CPC |
Cost per click |
$ |
cost/clicks |
|
CPT |
Cost per Transaction |
$ |
cost/transactions |
|
TR |
Transaction Rate (clicks to transactions) |
% |
(transactions/clicks)*100 |
|
EPC |
Earning per click |
$ |
total revenue/clicks |
|
EPlpC |
Earning per Landing page click |
$ |
total revenue/lp clicks |
|
EPC ROI |
Earning per click/Return on investment |
% |
(EPC/CPC)*100 or
((total revenue/clicks)/(cost/clicks))*100 |
|
EPUC |
Earning per Unique Click |
$ |
total revenue/unique clicks |
|
EPV |
Earnings per view (Total Revenue/LP views) |
$ |
total revenue/lp views |
|
CTR |
Click-through rate |
% |
(clicks/impressions)*100 |
|
LP CTR |
LP Clicks to LP views ratio |
% |
(lp clicks/lp views)*100 |
|
LP Click CTR |
Clicks to LP clicks Ratio |
% |
(lp clicks/clicks)*100 |
|
Pre-LP Click CTR |
Click to Pre-LP click ratio |
% |
(pre lp clicks/clicks)*100 |
|
ROAS |
Return on ad spend |
$ |
total revenue/cost |
|
ROAS, % |
Return on ad spend |
% |
(total revenue/cost)*100 |
|
ROAS {default conversion type} |
Displays ROAS for {default type} |
$ |
Revenue default conversions/cost default conversions |
|
ROAS, % {default conversion type} |
Displays ROAS,% for {default type} |
% |
(Revenue default conversions/cost default conversions)*100 |
|
ROAS {custom conversion type} |
Displays ROAS for {custom type} |
$ |
Revenue convtype1-20 / cost convtype1-20 |
|
ROAS, % {custom conversion type} |
Displays ROAS,% for {customtype} |
% |
(total Revenue convtype1-20 / total cost convtype1-20) *100 |
|
Total ROI |
Return on Investment |
% |
(Profit/cost)*100 |
|
ROI {default conversion type} |
Displays ROI for (default conversion type) |
% |
(revenue/cost)*100 |
|
ROI {custom conversion type} |
Displays ROI for {custom conversion type} |
% |
(revenue convtype1-20 /cost)*100 |
|
Total AOV |
Average order value |
$ |
total revenue/all conversions |
|
AOV {default conversion type} |
Average revenue for (default conversion type) |
$ |
revenue default type/conversions default type |
|
AOV {custom conversion type} |
Average revenue for {custom conversion type} |
$ |
revenue convtype1-20/convtype1-20 |
|
Total CPA |
Cost per Action |
$ |
cost/all conversions |
|
CPA {default conversion type} |
Cost per action |
$ |
cost/conversions default type |
|
CPA {custom conversion type} |
Custom cost per acquisition |
$ |
cost/convtype1-20 |
|
All conversions CR |
Conversion rate across all conversions |
% |
(all conversions/clicks)*100 |
|
LP Clicks CR |
Conversions path to LP clicks ratio |
% |
(all conversions/lp clicks)*100 |
|
Pre-LP Clicks CR |
Conversions path to LP clicks ratio |
% |
(all conversions/pre lp clicks)*100 |
|
LP Views CR |
Conversions path to LP Views ratio |
% |
(all conversions/lp views)*100 |
|
Pre-LP ViewsCR |
Conversions path to LP Views ratio |
% |
(all conversions/pre lp views)*100 |
|
CR {default conversion type} |
Default conversion rate |
% |
(conversions default type/clicks)*100 |
|
CR {custom conversion type} |
Custom conversion rate |
% |
(convtype1-20 /clicks)*100 |
|
AR |
Approved rate(approved to all conversions) |
% |
(approved/all conversions)*100 |
|
DR |
Declined rate (pending to all conversions) |
% |
(declined/all conversions)*100 |
|
OR |
Other rate (pending to all conversions) |
% |
(other/all conversions)*100 |
|
PR |
Pending rate (pending to all conversions) |
% |
(pending/all conversions)*100 |
|
Attribution Rate |
self-explanatory |
% |
(attribution/clicks)*100 |
|
Bad device Rate |
self-explanatory |
% |
(bad device/clicks)*100 |
|
Blacklist Rate |
self-explanatory |
% |
(blacklist/clicks)*100 |
|
Datacenter Rate |
self-explanatory |
% |
(datacenter/clicks)*100 |
|
OK Rate |
self-explanatory |
% |
(ok/clicks)*100 |
