Omnisend and RedTrack
Omnisend is a marketing automation platform for ecommerce businesses, focusing on email and SMS marketing.
Integration
Important before you begin
Before you proceed with the integration steps, make sure to have the already added:
- Custom tracking domain
- Store and Store tracking URL
- Conversion types you’re planning to work with
Integration steps
In RedTrack
1. Add Omnisend as a traffic channel in RedTrack.
Traffic channels → New from scratch → add mandatory utm parameters and assign relevant roles to them in the Additional parameters section → Save:
Parameter | Macro/token | Role |
|---|---|---|
utm_source | {replace} | Rt source |
utm_medium | {replace} | Rt medium |
utm_campaign | {replace} | Rt campaign |
2. Create an ad tracking in RedTrack with Omnisend as your traffic channel.
Ad Tracking → New Ad Tracking → use this guide to help you add the rest of the fields. Once you saved the ad tracking go to Ad Tracking Parameters (UTMs) → Tracking parameters (UTMs) → copy the cmpid part of the tracking parameters:
In Omnisend
3. Check if UTM tags for Google Analytics Tracking are in place.
When creating your campaign in Omnisend, make sure that standard UTMs are added to the client’s email/SMS campaigns via the “UTM tags for Google Analytics Tracking” in the campaign settings:
4. Add cmpid=actualcampaignid (copied in step 2) manually to the end of the call to action link in the Link to field of your Button builder page:
5. Test your email and see if all the parameters (cmpid and utms) are in place when you click the call to action button. The CTA URL should look something like this: https://www.website.com/?cmpid=actualcampid&utm_source={replace}&utm_medium={replace}&utm_campaign={replace}
