Reddit and RedTrack
Reddit Ads is Reddit’s self-serve advertising platform, where you can promote your products and services to people across Reddit’s communities.
– Send conversion data to Reddit via Conversions API (CAPI) and attribute it to your custom conversion types.
– Pass revenue values with each conversion.
– Improve event matching with hashed email addresses and phone numbers.
Integration steps
1. Add a custom tracking domain in RedTrack
1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu, go to Tools → Domains → Create new domain.
3. Add the integrated domain to your RedTrack account and activate the Free SSL option.
2. Add conversion types you want to track with RedTrack
In your RT account go to Tools → Conversion tracking → Conversion type → add the events you want to track → Save.
The names will remain the same and be sent to the traffic channel exactly as you added them in RedTrack.
3. Add the offer/store tracking URL you are promoting
1. This is the target destination link where you plan to run the traffic: it can be an affiliate offer, a direct link to your website, or the shop.
1. Add the offer source: Offer sources → New from template/New from scratch → find the affiliate network you work with/add your custom name → Save.
2. Add the offer link: Offers → New → choose the offer source from the list, add the offer URL → save the changes.
For example: &affsub={clickid} where {clickid} is RedTrack parameter
More info on the offer source and offer in RT can be found here.
1. Go to Stores → New → Add your store (it is the name of your shop).
2. Go to Store tracking URLs → New → Add your store URL (this is your e-com shop).
3. Follow the suggested steps to generate the scripts. You will need it later for your e-com platform.
2. For better conversion attribution in the added Offer source/ Store template, go to Additional parameters → assign the roles:
- Phone
- Zip
- Country
Here you can find the general principle of the PII data enrichment process in RT.
4. Add the Reddit traffic channel to RedTrack
1. Traffic channels → New from template → Reddit → Add → Save the template:
5. Get Pixel ID and Access token from Reddit Ads
1. To get your Pixel ID, go to your Reddit Ads account → Events Manager → click the pixel drop-down in the top-right corner → copy your Pixel ID:
2. To get your access token, go to Events Manager → Conversions API → click Generate Access Token → Enter a name for the token → click Generate → Copy to Clipboard & Close:
6. Add Reddit’s Pixel ID to RedTrack
In your RedTrack account, you should:
- Add the copied Pixel ID and Access token to CAPI Integrations.
- Assign the added pixel details to your offer/store/traffic channel.
1. RedTrack → CAPI Integrations → Reddit → Add New:
2. Fill in the mandatory fields → match RT conversion event types with the ones in Reddit → Save:
Fields explained:
Give your Reddit pixel a name to distinguish it from the other added pixels in the list.
Here goes your Pixel ID copied from your Reddit Ads account (step 5).
Here goes your Access token copied from your Reddit Ads account (step 5).
In this section, you will map your RedTrack conversion events to the corresponding Reddit’s events. This tells RedTrack which conversions to send to Reddit and ensures your tracking data is correctly reflected in both platforms.
To set up conversion matching, act as follows:
1. Under the Conversion Type column, select the RedTrack event you want to send to Reddit. The list shows the conversion types you’ve added to RedTrack within step 2.
2. Under the Event name column, select the corresponding Reddit event to map it to.
3. Optionally, you can set up Payout customisation for the matched events.
3.1 Payout customisation → Payout type & Value
Why use payout customisation
Payout customisation for the matched Conversion Type & Event Name controls the financial data associated with this conversion event. You can define a concrete payout type and value that RedTrack will associate with that conversion event when reporting to Reddit. This is useful when you want to report a different value than the one originally recorded.
How to set up payout customisation
Press Add payout customisation → select the Payout type → define the payout value for the matched event:
– None: RedTrack will send the full revenue amount associated with the conversion event.
– Numeric: RedTrack will send this fixed amount as the revenue.
– Percentage: RedTrack will calculate and send the specified percentage of the revenue.
Examples
What’s given:
You receive 3 conversions with different payouts:
- Conversion 1 → $20
- Conversion 2 → $10
- Conversion 3 → $30
Payout setup example 1:
What it means:
You want every conversion sent to Reddit with a fixed payout of 40, regardless of its actual payout. RedTrack ignores the original payout and replaces it with 40 for reporting.
Outcome for payout setup example 1:
- Conversion with $20 → sent as 40
- Conversion with $10 → sent as 40
- Conversion with $30 → sent as 40
Payout setup example 2:
What it means:
You want to send 50% of each conversion’s actual payout to Reddit. RedTrack calculates half of the real payout and uses that number for reporting.
Outcome for payout setup example 2:
- Conversion with $20 → sent as 10
- Conversion with $10 → sent as 5
- Conversion with $30 → sent as 15
3.2 Payout customisation → Postback when conversion payout values
Why set up a conditional postback for the matched events
This feature provides control over the conversion data shared with your Reddit pixel by adding a financial filter for each matched conversion type. By defining specific payout or revenue thresholds, you ensure that only high-value or desired conversions are used by Reddit’s ad optimization algorithms, while all conversions are fully tracked in RedTrack.
How to set up a conditional postback for the matched events
To activate this feature, press Payout customisation next to the matched events → select the Postback when conversion payout measurement and define the value for it:
Select the logical relationship that must be true between the conversion’s actual payout and the specific value. The options govern how the system filters the conversion:
* Higher than: The conversion is sent only if its payout is strictly greater than the specific value.
* Less than: The conversion is sent only if its payout is strictly smaller than the specific value.
* Equals: The conversion is sent only if its payout matches the specific value exactly.
The system will check if the conversion meets the selected criteria:
– If it does, the conversion will be sent to the Reddit pixel.
– If it does not meet the criteria, the conversion will not be sent to Reddit, though it will still be registered in RedTrack.
Remember to click “Save” to ensure the changes are saved properly.
Example
What’s given:
You receive 3 conversions with different payouts:
- Conversion 1 → $20
- Conversion 2 → $10
- Conversion 3 → $30
Setup for Postback when conversion payout:
What it means:
Only conversions with a payout above 15 will be sent to Reddit via CAPI.
Conversions with a payout of 15 or lower will stay in RedTrack but won’t be forwarded.
Outcome in this setup:
- $20 → sent
- $10 → not sent
- $30 → sent
So, only conversions 1 and 3 match the rule and are forwarded to Reddit.
3. To assign this pixel: View details → select Traffic Channels or Offers/Stores → Add new → select destination → Save:
7. Create a campaign/ad tracking in RedTrack
To create a campaign/ad tracking in RT act depending on your account type:
1. Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
2. Once the Campaign is saved go to Tracking links and parameters → copy the campaign’s tracking parameters to paste them in Reddit:
1. Ad Tracking → New Ad Tracking → Fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
2. Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy the tracking parameters from the Tracking parameters (UTMs) tab:
8. Create a campaign in Reddit with RT’s tracking URL
Set up the tracking in Reddit:
Once you have set up your campaign and ad group, you can create an ad on the Reddit side. At the ad level → in the Destination URL field, add your website URL + no-redirect tracking parameters/UTMs copied from step 7 → Publish the changes:
