Question 1

3.1 Payout customisation → Payout type & Value

Accepted Answer

Why use payout customisation

Payout customisation for the matched Conversion Type & Event Name controls the financial data associated with this conversion event. You can define a concrete payout type and value that RedTrack will associate with that conversion event when reporting to AppLovin. This is useful when you want to report a different value than the one originally recorded.

Since you can define a payout value for both the Default event name and the events in the Custom Conversion Matching section, you should know that if the payout type is configured for the same event in both places, the settings in the Custom Conversion Matching section will take priority.

How to set up payout customisation

Press Add payout customisation → select the Payout type → define the payout value for the matched event:

Payout types explained:
– None: RedTrack will send the full revenue amount associated with the conversion event.
– Numeric: RedTrack will send this fixed amount as the revenue.
– Percentage: RedTrack will calculate and send the specified percentage of the revenue.

Examples

What’s given:

You receive 3 conversions with different payouts:

Conversion 1 → $20
Conversion 2 → $10
Conversion 3 → $30

Payout setup example 1:

What it means:

You want every conversion sent to AppLovin with a fixed payout of 40, regardless of its actual payout. RedTrack ignores the original payout and replaces it with 40 for reporting.

Outcome for payout setup example 1:

Conversion with $20 → sent as 40
Conversion with $10 → sent as 40
Conversion with $30 → sent as 40

Payout setup example 2:

What it means:

You want to send 50% of each conversion’s actual payout to AppLovin. RedTrack calculates half of the real payout and uses that number for reporting.

Outcome for payout setup example 2:

Conversion with $20 → sent as 10
Conversion with $10 → sent as 5
Conversion with $30 → sent as 15

Question 2

3.2 Payout customisation → Postback when conversion payout values

Accepted Answer

Why set up a conditional postback for the matched events

This feature provides control over the conversion data shared with your AppLovin pixel by adding a financial filter for each matched conversion type. By defining specific payout or revenue thresholds, you ensure that only high-value or desired conversions are used by AppLovin’s ad optimization algorithms, while all conversions are fully tracked in RedTrack.

Since you can define a payout value for both the Default event name and the events in the Custom Conversion Matching section, you should know that if the payout type is configured for the same event in both places, the settings in the Custom Conversion Matching section will take priority.

How to set up a conditional postback for the matched events

To activate this feature, press Payout customisation next to the matched events → select the Postback when conversion payout measurement and define the value for it:

Select the logical relationship that must be true between the conversion’s actual payout and the specific value. The options govern how the system filters the conversion:
* Higher than: The conversion is sent only if its payout is strictly greater than the specific value.
* Less than: The conversion is sent only if its payout is strictly smaller than the specific value.
* Equals: The conversion is sent only if its payout matches the specific value exactly.

The system will check if the conversion meets the selected criteria:
– If it does, the conversion will be sent to the AppLovin pixel.
– If it does not meet the criteria, the conversion will not be sent to AppLovin, though it will still be registered in RedTrack.

Remember to click “Save” to ensure the changes are saved properly.

Example

What’s given:

You receive 3 conversions with different payouts:

Conversion 1 → $20
Conversion 2 → $10
Conversion 3 → $30

Setup for Postback when conversion payout:

What it means:

Only conversions with a payout above 15 will be sent to AppLovin via CAPI.
Conversions with a payout of 15 or lower will stay in RedTrack but won’t be forwarded.

Outcome in this setup:

$20 → sent
$10 → not sent
$30 → sent

So, only conversions 1 and 3 match the rule and are forwarded to AppLovin.

Question 3

1. Add a custom tracking domain in RedTrack

Accepted Answer

1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu, go to Tools → Domains → Create new domain.
3. Add the integrated domain to your RedTrack account and activate the Free SSL option.

Follow this guide for details on adding a custom tracking domain in RT.

Question 4

2. Add conversion types you want to track with RedTrack

Accepted Answer

In your RT account go to Tools → Conversion tracking → Conversion type → add the events you want to track → Save.

The fields are case-sensitive. The name should be exactly what you plan to send to RedTrack.
The names will remain the same and be sent to the traffic channel exactly as you added them in RedTrack.

Follow this guide for more details on conversion tracking in RedTrack.

Question 5

3. Add the offer/store tracking URL you are promoting

Accepted Answer

1. This is the target destination link where you plan to run the traffic: it can be an affiliate offer, a direct link to your website, or the shop.

How to add an offer (for Affiliates)

How to add a website/shop (for Advertisers)

1. Add the offer source: Offer sources → New from template/New from scratch → find the affiliate network you work with/add your custom name → Save.

Use the S2S postback URL available in the offer source settings to pass the conversion data back to RedTrack.

2. Add the offer link: Offers → New → choose the offer source from the list, add the offer URL → save the changes.

Add the click tracking parameter to the offer URL in RedTrack to pass the clickid to the affiliate network you work with.
For example: &affsub={clickid} where {clickid} is RedTrack parameter

More info on the offer source and offer in RT can be found here.

1. Go to Stores → New → Add your store (it is the name of your shop).
2. Go to Store tracking URLs → New → Add your store URL (this is your e-com shop).
3. Follow the suggested steps to generate the scripts. You will need it later for your e-com platform.

More info on:
- Stores & Store tracking URLs in RT is here.
- E-commerce platform integration in RT is here.

2. For better conversion attribution in the added Offer source/ Store template, go to Additional parameters → assign the roles:

Phone
Email
Zip
Country

Parameters (such as their number and spelling) that can be set for data enrichment vary depending on the offer source/affiliate network. If you're not sure that your network can accept/send them, contact your Account Manager before setting them up.

Here you can find the general principle of the PII data enrichment process in RT.

Question 6

4. Add the AppLovin traffic channel to RedTrack

Accepted Answer

1. Traffic channels → New from template → AppLovin → Add → Save the template:

The greyed-out parameters in the Additional parameters section should not be edited or removed. They are pre-configured with the exact macros and roles required for the integration to work correctly, and changing them may break cost tracking or conversion attribution.

2. In your AppLovin account, click on your account name in the top-right corner → select Keys → find the Reporting Key section → Copy your Report key:

3. Add the copied AppLovin key to the Report Key field → Save changes:

Question 7

5. Get Pixel ID from AppLovin Ads

Accepted Answer

In your AppLovin account, click on your account name in the top-right corner → select Keys → find the AppLovin Event Key section → Copy your Pixel ID (Event Key):

Question 8

6. Add AppLovin\'s Pixel ID to RedTrack

Accepted Answer

In your RedTrack account, you should:

Add the copied Pixel ID to CAPI Integrations.
Assign the added pixel details to your offer/store.

1. RedTrack → CAPI Integrations → AppLovin → Add New:

2. Fill in the mandatory fields → match RT conversion event types with the ones in AppLovin → Save:

Fields explained:

1. Title

2. Pixel ID

3. Conversion matching & payout customization

Give your AppLovin pixel a name to distinguish it from the other added pixels in the list.

Here goes your Pixel ID copied from your AppLovin account (step 5).

In this section, you will map your RedTrack conversion events to the corresponding AppLovin's events. This tells RedTrack which conversions to send to AppLovin and ensures your tracking data is correctly reflected in both platforms.

To set up conversion matching, act as follows:

1. Under the Conversion Type column, select the RedTrack event you want to send to AppLovin. The list shows the conversion types you've added to RedTrack within step 2.

2. Under the Event name column, select the corresponding AppLovin event to map it to.

By default, the conversion type called Conversion is matched to the event Purchase in the AppLovin column, but you can change it to a different name from the list.

3. Optionally, you can set up Payout customisation for the matched events.

3. To assign this pixel: View details → select Traffic Channels or Offers/Stores → Add new → select destination → Save:

Question 9

7. Create a campaign/ad tracking in RedTrack

Accepted Answer

To create a campaign/ad tracking in RT act depending on your account type:

I'm Affiliate

I'm Advertiser

1. Campaigns → Create new campaign → fill in the info in all the sections and tabs:

General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.

Use this guide for more detailed info.

2. Once the Campaign is saved go to Tracking links and parameters → copy the campaign's tracking parameters to paste them in AppLovin:

1. Ad Tracking → New Ad Tracking → Fill in the info in all the sections and tabs:

General: Give it the name, and choose the traffic channel, and cost-tracking method.
Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.

Use this guide for more info on ad tracking settings.

2. Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy the tracking parameters from the Tracking parameters (UTMs) tab:

Question 10

8. Create a campaign in AppLovin with RT’s tracking URL

Accepted Answer

Set up the tracking in AppLovin:

1. In your AppLovin account, open your campaign settings and go to the Campaign URL section → add your landing/website URL in the Destination URL field → go to the Tracking parameters field → click Edit to open the URL Builder:

2. In the URL Builder screen → go to the Add custom parameters section → add the tracking parameters copied from your RedTrack campaign (step 7) as key/value pairs → check the Final URL preview → click Confirm: