AppLovin and RedTrack
AppLovin‘s leading marketing software enables developers to market, monetize, analyze, and publish their apps.
Integration
Before you begin
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/Store and Store tracking URL (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integration steps
1. Add AppLovin template to RedTrack.
Traffic channels → New from template → AppLovin → Add → set up the Cost update depth → Save the template:
2. Integrate AppLovin and RedTrack.
2.1 In your AppLovin account go to Account → Keys → copy the Report Key:
2.2 RedTrack account → recently added AppLovin template → AppLovin API integration → add the copied AppLovin key to the Report Key field → Save changes:
3. Create the Campaign/Ad Tracking in RedTrack.
3.1. Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General:Â Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels:Â Choose the type of funnel you are using and add the elements from the drop-downs.
3.2. Once the Campaign is saved go to Tracking links and parameters → copy the campaign’s tracking parameters to paste them in AppLovin:
3.1. Ad Tracking → New Ad Tracking → Fill in the info in all the sections and tabs:
- General:Â Give it the name, and choose the traffic channel, and cost-tracking method.
- Funnels:Â Choose the type of funnel you are using and add the elements from the drop-downs.
3.2. Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy the tracking parameters from the Tracking parameters (UTMs) tab:
4. Add RedTrack tracking parameters to AppLovin.
When adding your Creative (Ad set) within campaign settings, go to the Landing URL section → tick Use Custom Creative Landing URL → add your landing URL and append to it tracking parameters from RedTrack (copied in step 3) → Save:
