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Smarlinks / Auto-optimisation

Publishers: coupon tracking

What is a coupon and why it may be useful?

Coupon is a unique code that may be assigned to your publisher/partner in order to promote the links. You can assign conversions to a publisher/partner based on the coupon value used. Coupons will override any click data and will attribute conversion to the publisher/partner that used coupons.

How to create a coupon?

To create a coupon, you need to set your coupon token for a publisher/partner and coupon value for the campaign. When combined, they will give a unique publisher/partner coupon for a campaign that will look like “token-value”.

To set the coupon tracking act as follows:

1. Go to the created Campaign and press the Edit icon next to it:

2. Once you are in the Campaign settings go to the tab Details For Publishers:

3. Add the {pubtoken} token and the value to it:

4. Go to the Publishers section->Publishers -> Edit:

5. Scroll down to the Coupon token field and set your coupon there:

6. Now, you can Login as publisher/partner:

7. Go to Campaigns -> choose the target campaign and check the coupon. This is how your publishers/partners will see it on their side. They can copy it and use it for tracking:


To send coupon data to RedTrack please use postback macro: coupon=coupon_value (example: coupon=vandatest-20off).