Reporting: dashboard

Dashboard report: overview

RedTrack Dashboard is a real-time reporting interface that provides a consolidated view of your ad performance metrics. It aggregates data from your campaigns, ads, and offers to give you an overview of key indicators such as:

• Ad Spend – monitors how much money you’re putting into paid campaigns over time.
• Revenue – displays how much revenue your ads and campaigns are generating.
• ROAS (Return on Ad Spend) – shows the ratio of revenue generated per €1 spent.

• Best performing campaigns – demonstrates your most effective campaigns based on Revenue and Conversions.
• Best performing ads – reveals which individual ads are bringing in the most money and conversions.
• Best offers – identifies which landing pages or offers are converting best.

• Metrics chart – visualizes trends over time (e.g., clicks, trials, cost, total revenue). Great for spotting patterns or identifying unusual spikes/drops.
  The chart works based on the set metric filters (data / campaign / offer / traffic channel).

At the top of the report, you’ll find the time of the last update. The report refreshes each time you open the Dashboard page. The time is displayed based on your account’s UTC settings.

Working with Metrics chart

1. Decide on the specific question / issue you want to cover (e.g., Am I getting a good return on my ad spend?).

2. Set the filters accordingly → Apply / Refresh:

• Set the needed date range
• Apply the Campaign/Offer/Traffic channel filters if you want to narrow down the data to a particular campaign or source
• Choose the particular A-D metrics based on your needs

3. Read the chart:

Based on the generated data from the screenshot:

1. Clicks are marked green. They are stable, slightly decreasing from May 8 to May 14. That said, the line stays relatively high and consistent, which means the campaigns are generating traffic.

2. Trial subscription is marked orange. There is a drop from May 8 to May 10, followed by a gradual recovery. There’s probably a conversion issue.

3. Cost is marked blue. it’s high on May 8-9, drops sharply on May 9-10, then spikes again on May 12 and gets stable after that. All of it can be attributed to manipulations with the budget or manipulations with campaigns (pause/restart).

Conclusion: We should investigate low Trial conversions, look into budget-burning ad sets, and check for tracking issues.