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Traffic channels: create

Estimated reading: 4 minutes

What is a traffic channel?

The traffic channel (ad network, any place with the traffic) is where you get your traffic from. It can either be a paid channel of traffic like Google Ads, Facebook, MGID, Propellerads, etc., or your own website with organic traffic. In both cases, it is obligatory to add it to your account.

Traffic channels in RedTrack can be added in one of the following ways:

  • Via template, which means that your traffic channel has the API integration with RedTrack and has a preset table with all the necessary data, or maybe it’s not integrated via the API, but we have the template for this channel with some preset data.
  • From scratch, which means that your traffic channel has not been integrated with RedTrack yet, and it needs to be added in a custom manner.
Check here to see how your traffic channel is integrated with RedTrack.
Check here for the Traffic channel templates in RedTrack.

How to add a traffic channel

1. Traffic channels → New from template → find your traffic channel in the catalog → Add:

When adding the Facebook template, you can already see that it is integrated with RedTrack via API, allowing the clients to explore such automation features as Cost update, Campaign pause, Pause creative:

For more information about integrations and their features, check the Traffic channel integration status.

2. Once the form of the added traffic channel template pops up, Save it:

3. Since you added this channel from the template, all the necessary info has already been preset. At this point, you can edit the following data in the template:

  • Cost update depth and frequency:
This feature is available only for integrated Traffic channels. Check out the Cost auto-update article for more info on this feature.

In the template, it is set by default according to your account settings. You can change it from the currency drop-down:

  • Additional parameters

These parameters are preset depending on the integration type. Thus, not all of them can be changed. Parameters not available for editing are marked in grey:

It’s essential to use the parameters under the same subs as they are set in the template. Otherwise, the integration will not work.
Check out this video explaining how the Roles in RedTrack operate.
That’s not all you should/may do to your traffic channel template, but the rest of the changes depend on the added Traffic channel. You may need to adjust the postback URL (if that’s how you’re tracking conversions), set up the integration, add pixels, etc.

To go on with your traffic channel settings, go to the list of our guides for each traffic channel → find your channel and continue adjusting the settings according to your needs as per the article.

1. Traffic channels → New from scratch:

2. In the New Traffic channel window, fill in all the necessary fields:

Fields in the screenshot explained:

(1) Give your traffic channel a name.
(2) Set the currency by choosing it from the drop-down.

(3) S2S Postback URL can be obtained from your traffic channel, and it should contain a valid clickid macro supported by this traffic channel. The clickid macro should be equal to RedTrack {ref_id}. If you need to send the payout info, use RedTrack {offer_payout} macro.

The changes in the S2S postback URL are not replicated to your campaign settings automatically, you need to add/update the postbacks manually in each campaign used.

(4) Click id  (for tracking the clicks from your channel of the traffic and associating them with the conversion data and sending the postbacks back to the traffic channel later)
(5) Click cost macro
(6), (7) Additional tracking parameters: if your traffic channel supports any other tracking parameters, you can add them to your RedTrack account. Those parameters will be added to your tracking link, and all the data your channel of traffic sends will be recorded in RedTrack.
(8) Assign the roles to your parameters. Refer to this video explaining how the Roles in RedTrack operate.