Traffic filtering

Overview

Traffic filtering means redirecting your traffic based on the set criteria (geo, ISP, OS, etc.). This feature is useful for those working with more complex funnels where you may have different landing pages for different locations or different offers for mobile and desktop visitors. In RedTrack we have one of the best end-expensive proxy bases which distinguishes us from other similar services.

Having the possibility to sort out the traffic by these criteria is very important for our clients as some offers for example may not be paid by the reason of so-called proxy-users as in many cases it is related to fraud. In order not to lose reputation, it is sometimes better to filter the traffic this way. 

Supported filters can be viewed and applied in Campaigns → edit → Funnels → Filters → Add filter.
RedTrack can currently offer the following filter categories:

• Countries
• Regions
• Cities
• ISP
• Browser
• Browser version
• OS
• OS version
• Device brand
• Device model
• IP
• Sub-values
• Languages
• Referrer
• Referrer domain
• Device type
• Connection types
• Proxy types
• Fraud check
• Unique path (contact [email protected] to activate this filter)

How filters work

RedTrack allows you to create custom filters that can be added either as pre-set templates or directly on the Campaign level. To set it up act depending on the chosen method:

Campaign

Pre-set templates

Go to Funnels → choose the needed one (if you have multiple funnels) → Filters → choose the filter from the Add filter drop-down → choose the Type and the Value for it (type and value define how the filter works out) → Save changes:

Filter by

Most of the filters are self-explanatory. That being said, some of them are specific in a way:

Filter’s name	Filter specifics
Proxy type	This filter has the following types: Anonymous Proxy protects the user’s personal information by hiding identifying information about the client’s computer. Transparent Proxy does not hide identifying information about the client’s computer (other than what is required for authentication and identification). Hosting Proxy displays the IP addresses of users on the internal network.
Subs	The sub-value you want to put inside the filter should be the same as you received from your traffic source with the click. If several values under the same sub are to be used, put them in the same field separated by a comma: Important! If you want to filter a click with an empty sub value, you should put {null} instead the sub value when applying the filter by Sub:
Unique path	This filter ensures that a returning user follows a different path within the same campaign. This is particularly useful in cases where multiple offers are available in a campaign funnel. How it works: 1. User clicks on an ad → gets directed to one of the available offers (e.g.: Offer 1). 2. If the same user clicks the ad again, they will be redirected to a different offer (e.g.: Offer 2), instead of seeing the same one. 3. On the third visit, they will be shown the remaining offer (e.g.: Offer 3). 4. If all paths have been taken and the user clicks again, depending on the campaign setup they will either be redirected to a Fallback URL or not be redirected at all. How users are identified: RT tracks users based on their IP address + User Agent (UA) (which includes device and browser details). If both IP and UA remain the same, the system recognizes the user and applies the filter. If either the IP or UA changes (e.g.: the user switches to another device or network), they will be treated as a new user and may see the same offers again. Example: Let’s assume your campaign has 3 different offers: – 1st visit: user clicks the ad and lands on Offer 1. – 2nd visit: the same user clicks again and is sent to Offer 2. – 3rd visit: another click → the user is sent to Offer 3. – 4th visit: no new offers left → the user is sent to the fallback URL or blocked from further redirections.

Type

Include vs Exclude

• Include type means that the page will be available for a certain group of people only.
  All the conditions should be met for the click to be sent to this funnel.

Example

Your filters are:
Filter by countries → Include → Germany
Filter by OS → Include → Windows

Result:
Your funnel will be shown only for people from Germany with Windows OS, non-matching clicks from Germany and MacOS will be redirected to another funnel or the default fallback URL (make sure you set it up). 

• Exclude type means that your offer will be shown for everyone except those values in the filters.
  Only one of the conditions can be met for the filter to be triggered.

If there are 2 or more conditions set, all of them should be met.
No matter if it is the “Include” or “Exclude” condition.

Example
Considering the click is coming from the US in all the cases below

Include: US
Ecxlude: sub1 – 123
https://domain.com/67dbdac1f9cbc639f88?sub1=123 – blocked/fallback
https://domain.com/67dbdac1f9cbc639f88?sub1=245 – accepted

Ecxlude: US
Ecxlude: sub1 – 123
https://domain.com/67dbdac1f9cbc639f88?sub1=245 – blocked/fallback
https://domain.com/67dbdac1f9cbc639f88?sub1=123 – blocked/fallback

Include: US
Include: sub1 – 123
https://domain.com/67dbdac1f9cbc639f88?sub1=123 – accepted
https://domain.com/67dbdac1f9cbc639f88?sub1=245 – blocked/fallback

Contains vs No contains

Contains and No contains filter types work the same way as Include/Exclude but for partial matching.

Example

If your filter is Subs → Set contains 12345, but the Subs data will have 123456 upon the click, the system will count this click with 123456 as matching the filter.

1. Go to Tools → Filter presets → Create new preset → give it a name → choose the filter → add Type and Value (type and value define how the filter works out) → Save:

Filter by

Most of the filters are self-explanatory. That being said, some of them are specific in a way:

Filter’s name	Filter specifics
Proxy type	This filter has the following types: Anonymous Proxy protects the user’s personal information by hiding identifying information about the client’s computer. Transparent Proxy does not hide identifying information about the client’s computer (other than what is required for authentication and identification). Hosting Proxy displays the IP addresses of users on the internal network.
Subs	The sub-value you want to put inside the filter should be the same as you have received from your source of traffic with the click. If several values under the same sub are to be used, simply put them in the same field separated by a comma: Important! If you want to filter a sub with an empty value, you must put {null} in the sub value when applying the filter by Sub:
Unique path	This filter ensures that a returning user follows a different path within the same campaign. This is particularly useful in cases where multiple offers are available in a campaign funnel. How it works: 1. User clicks on an ad → gets directed to one of the available offers (e.g.: Offer 1). 2. If the same user clicks the ad again, they will be redirected to a different offer (e.g.: Offer 2), instead of seeing the same one. 3. On the third visit, they will be shown the remaining offer (e.g.: Offer 3). 4. If all paths have been taken and the user clicks again, depending on the campaign setup they will either be redirected to a Fallback URL or not be redirected at all. How users are identified: RT tracks users based on their IP address and User Agent (UA) (which includes device and browser details). If both IP and UA remain the same, the system recognizes the user and applies the filter. If either the IP or UA changes (e.g.: the user switches to another device or network), they will be treated as a new user and may see the same offers again. Example: Let’s assume your campaign has 3 different offers: – 1st visit: user clicks the ad and lands on Offer 1. – 2nd visit: the same user clicks again and is sent to Offer 2. – 3rd visit: another click → the user is sent to Offer 3. – 4th visit: no new offers left → the user is sent to the fallback URL or blocked from further redirections.

Type

Include vs Exclude

• Include type means that the page will be available for a certain group of people only.
  All the conditions should be met for the click to be sent to this funnel.

Example

Your filters are:
Filter by countries → Include → Germany
Filter by OS → Include → Windows

Result:
Your funnel will be shown only for people from Germany with Windows OS, non-matching clicks from Germany and MacOS will be redirected to another funnel or the default fallback URL (make sure you set it up). 

• Exclude type means that your offer will be shown for everyone except those values in the filters.
  Only one of the conditions can be met for the filter to be triggered.

Example

If you add an Exclude filter for Germany and Netherlands, clicks from Germany will be redirected to another funnel in this campaign (if it is available) or to the default fallback URL (make sure you set it up). 

Contains vs No contains

Contains and No contains filter types work the same way as Include/Exclude but for partial matching.

Example

If your filter is Subs → Set contains 12345, but the Subs data will have 123456 upon the click, the system will count this click with 123456 as matching the filter.

2. To apply this filter template, go to your campaign settings → Funnels → choose the needed one (if you have multiple funnels) → Filters → choose the added filter preset from the Select a preset field → Save changes to the campaign: