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“Scale” & “Schedule” rules

Conversions inconsistency

A typical conversion path in RedTrack looks as follows: a click comes from the Traffic sourcegets to RedTrackis fixed in RedTrack as a conversion.

There are 2 sets of data where inconsistency may occur:

  • Conversions in the backend of the affiliate network, e-com, etc.
  • Conversions in RedTrack

Clicks and conversions are tracked with the help of the following values: quantity, cost, and metadata.

Conversion inconsistencies that can be fixed

Conversion inconsistencies that can not be fixed

The bottom line is that RedTrack matches the backend, does unbiased attribution based on your settings, and is all about your overall ROI and effectiveness, not increased spending with any particular channel. So, if your tracking is set up correctly, rely on your RedTrack data. Otherwise, why would you use a tracker at all?