BigCommerce and RedTrack

BigCommerce is a commerce solution provider.

Integration

Setup in RedTrack

1. Add custom tracking domain.

2. Add conversion events:

Go to Tools → Conversion tracking → Conversion type → use this guide to help you add the needed events.

This is the list of events supported by BigCommerce:
– ViewContent
– AddToCart
– InitiateCheckout
– Purchase

3. Add BigCommerce as a Brand in RedTrack:

3.1 Brands → New from scratch → use this guide to help you with Brand editing.

The specified title of the shop will correspond to the Brand’s name. The newly created Brand will serve as a placeholder for the tracking parameters.

3.2 To send the PII data for better attribution go to the added Brand settings → Additional parameters → add the following parameters with the corresponding roles:

Parameter	Macro / Token	Name / Description (what you will see in reports instead of subx)	Role	Info we receive under these parameters
eventid	{replace}	Event ID	Event ID	Your order ID or the external ID for the conversion
fname	{replace}	First Name	First Name	Customer First Name from the order
lname	{replace}	Last Name	Last Name	Customer Last Name from the order
phone	{replace}	Phone	Phone	Customer phone number from the order
email	{replace}	Email	Email	Customer email from the order
zip	{replace}	Zip Code	Zip Code	Customer zip code from the order
contentid	{replace}	Content ID	Content IDs	External product ID
content	{replace}	Content	Contents	Product title
contenttype	{replace}	Content Category	Content Category	The type of product

4. Add your Website:

Websites → New → use this guide to help you add the website (your offer).

Once you’ve added your Website, the universal tracking script is generated automatically. To get it go to the added Website form → Scripts → scroll down to the field Universal tracking script → copy the script since you’ll need to add to the BigCommerce later:

5. Create a paid traffic campaign:

The campaign for the unattributed (organic) traffic is already in place. Now you need to create the one for the paid traffic. To do that act as follows:

Add the Traffic channel. Most of them have a preset template in RedTrack: API-integrated traffic channels/ Non-API integrated traffic channels.
Launch a campaign for the paid Traffic channel. Your website/shop will be the main link added to the traffic channel.

Setup in BigCommerce

1. Add click_id parameter to the list of fields in the BigCommerce form

1.1 In your BigCommerce account go to Settings → scroll down to the section Advanced → choose the option Account sign up form: