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Smarlinks / Auto-optimisation

Conversions: types vs statuses

What is a conversion event?

It is any desired action with any name you need to track: view content, add to cart, initiate checkout, initial checkout, purchase, upsell etc. There can be various events in your funnels depending on your needs and you can track all of them with RedTrack. We allow you to have up to 20 different conversion events.

Conversion statuses do not work for the traffic channels with the API integrations (Facebook, Google, Bing). For such cases use conversion types event tracking method instead.

What to choose

How to set up

Conversion types are used for cases where you need to track multiple conversion events.

Tools → Conversion tracking → Conversion type → add the event names → Save:

The fields are case-sensitive. The name should be exactly the same as you plan to send it to RedTrack.
The names remain the same and will be sent to the traffic channel exactly as you have added them to RedTrack.

What to do with the duplicates

Various duplicate postback modes for each event can be applied to improve your reporting. RedTrack offers the following options:

  • Create new conversion: duplicate postback data will be added as a separate conversion;
  • Create new conversion: new or repeated: means duplicated postback data will be added as a separate conversion with different statuses.
New is for the first conversion;
Repeated is for the repeated (duplicated) conversions;
Unknown is for conversions in which this postback mode is not configured.
  • Ignore duplicate postbacks: no data on the duplicate will be added;
  • Edit conversion with new data: the original conversion will be edited with new data;
  • Keep original data, Increment payout: only revenue will be edited;
  • Ignore duplicate postbacks by event id: to make this mode work, first, you need to send RedTrack the unique id for the system to be able to compare the data. For example, adding rdtk_event_id={replace} to the postback URL. It can be an order id/transaction id or something of this matter by which RedTrack will implement the deduplication. Once this mode is applied, no data by the mentioned event id will be added to the tracking report.

To apply a certain duplicate mode choose it from the dropdown menu (on the right) next to the needed event type (on the left) and press Save:

Duplicate postback mode set in conversion types prevails over the one set in your offer source/brand level.

How to track

The way to track the added events may differ depending on your flow, but the main principle is using the type parameter: https://my.postback.com/postback?clickid={aff_sub}&type=Upsell

Some of the systems might have a different flow. In that case, it is suggested that you check the specific guide.

Customer Journey

If you want the assigned events to be counted and shown in the Customer Journey report, enable it next to the event:

To choose more than 2 conversion types to be depicted in the Customer Journey report, you need to upgrade your subscription plan.

Other reports

You can check the data on the added conversion events as follows:

  • In reports, once you’ve added the columns with the names of your conversion events:
  • In logs by conversions, you can check out the data on the duplicate status of the conversion event with the assigned duplicate postback mode Create new conversion: new or repeated:
New for the first conversion;
Repeated for the repeated (duplicated) conversions;
Unknown for conversions with this postback mode not configured.

Conversion statuses are used in cases where your affiliate network supports several postback options using simple naming is enough for you. In RedTrack we have 4 types of Statuses:

  • Other
  • Approved
  • Pending
  • Declined

All of them are available as separate columns with separate statistics. The main difference from types is that you cannot change the naming, it is only like that.

We recommend using the Approved status as the default one to avoid editing the Postback URL and simplifying the process.

1. When adding the offer source/brand, choose the Approved status under the section Conversion status → Save:

If we do not receive any status data with the conversion, by default, we record all conversions with the status you have set in the offer source/brand settings, which can easily be changed.

2. Once you’ve saved the changes, copy the generated postback URL and paste it to your affiliate network account under the target postback field (or use it wherever you plan to).

Change the status manually per postback if you need to send another one. Use the lowercase.