We'll be with you in a second

Smart attribution

Facebook and RedTrack

Intro

Both Facebook and Instagram have the same ad-managing interface (Facebook Ads Manager).

Our API Facebook integration enables you to:

  • Pass all conversion data, including extra conversions, back to Facebook and link it to campaigns for better optimization.
  • Automatically pause non-converting creatives and campaigns on Facebook, eliminating manual work.
  • Keep cost data updated in real time.
Redirect URLs are normally forbidden on Facebook.
There are limited cases when Facebook allows you to use the redirect link (e.g. RedTrack campaign tracking URL) but we as a service provider do not recommend it and cannot guarantee the safety of your tracking campaigns.

For all of your Facebook campaigns, no-redirect tracking with a custom tracking domain is better to be used.
Traffic filtering functionality is limited for Facebook and can be used for the Offer level only (for the cases when you run the traffic to the landing page first). For more details go to the Traffic filtering guide. 
Due to Facebook restrictions, conversion data is delivered to your Facebook campaigns within 24 hours.

Parameters sent to Facebook upon conversion creation

Integration

1. Add a custom tracking domain

2. Add the offer/website you are promoting

3. Add Facebook traffic channel

4. Create a campaign in RedTrack

5. Verify the domain for Facebook

6. Generate the Conversion API Key

7. Find and copy your FB pixel

8. Add the pixel to RedTrack

9. Set up the conversion events for Facebook

10. (if you haven’t done it yet) Create an ad on Facebook

11. (optional) Warm up your Facebook account with test conversions

12. Set up the automation

13. Increase the event match quality

Troubleshooting

Possible errors

Cost update issues

Lost events