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С(onversion) and cost update API

Facebook and RedTrack

What’s Facebook/Instagram?

Both Facebook and Instagram have the same ad managing interface (Facebook Ads Manager), so this article describes the flow for both platforms.

Redirect URLs are normally forbidden on Facebook.
There are limited cases when Facebook allows you to use the redirect link (e.g. RedTrack campaign tracking URL) but we as a service provider do not recommend it and cannot guarantee safety.
For all of your Facebook campaigns, no-redirect tracking with a custom tracking domain should be used.
Traffic filtering functionality is limited for Facebook and can be used for the Offer level only (for the cases when you run the traffic to the landing page first). For more details go to the Traffic filtering guide. 

Facebook integration allows you to:

  • pass all the conversion data back to Facebook (even the extra conversions), attach it to the campaigns (not only to the events manager), and help Facebook to optimize your traffic for even better traffic matching;
  • pause non-converting creatives and campaigns directly on the Facebook side, no manual work;
  • auto update your cost data.
Due to Facebook restrictions, conversion data can be delivered to your Facebook campaigns within 24 hours.

Integration checklist

1. Before you start

2. Add a Facebook template

3. Create a campaign in RedTrack

4. Set the conversion events for Facebook

5. Generate the Conversion API Key

6. Verify the domain for Facebook

7. Find and copy your FB pixel

8. Add the pixel to RedTrack

9. (if you haven’t done it already) Create an ad on Facebook

10. (optional) Warm up your Facebook account with test conversions

11. Set up the automation


Possible errors

Increasing the event match quality

Cost update issues

How to find events