Campaign in RedTrack is a set of rules and elements that link together a traffic channel where you buy the traffic and the offers that are being promoted. In RedTrack terms, a Campaign works as the combination of an offer, a landing page, a traffic channel, a domain, filters and the automation you have set up.
The main purpose of creating a Campaign in RedTrack is to get the final link you will send the traffic to. This link allows you to route your traffic, collect all the possible data on the clicks and have the option to change anything inside without changing the link itself for the traffic channel (we know how important it is).
Here you do not have to choose anything. This block will automatically generate the links and the tracking parameters you can use later.
This option can be changed if you plan to work with a redirect link. Be careful, as not all the traffic channels support it.
Redirect types decide how redirection to the offer is handled and whether the referrer data is passed through. First of all, click here to learn how the hidden referrer works and choose the required redirect type based on their explanation below:
“Regular redirect (http/s 302)” is a standard temporary HTTP redirect that sends a visitor directly to the desired location (the offer you promote). The referrer data is passed to the campaign endpoint.
“Meta refresh with hidden referrer” presupposes that after the redirect happens, another redirect takes place with the help of an HTML meta tag. As a result, the referrer points to RedTrack, not the initial referrer.
“Server redirect (http/s 302) with hidden referrer” means when redirecting on the side of the TDS header, the referrer gets hidden.
To sum up, “Server redirect (HTTP/S 302) with hidden referrer” is faster than “Regular redirect (HTTP/S 302)” and “Meta refresh with hidden referrer”. This is because a server redirect is processed on the server side, while a meta refresh and JS refresh are processed on the client side. Server redirects are faster because the server does the work of redirecting the request for you, whereas in a meta refresh or JS refresh the client has to do this work. Moreover, server redirects can be cached, making them even faster.
This section is optional. It serves for adding tags and additional notes to distinguish the added Campaigns. Click here to learn more about tags and notes.
To add the postback: Add → Insert the Postback URL (or multiple URLs if that’s the case) → define the Payout sent → select the Postback method:
If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
The screenshot above is just for demonstrative purposes. The URL, its parameters, etc, depend on your Traffic channel.
Refer to this article to set up the API Integration conditional postback.
2. Add the needed funnels:
A funnel is a set of landing pages, offers, filters, auto-rules, and weights applied. You can add more than one funnel (and more than one Landing page and Offer) when creating/editing your Campaign. Clicks will be distributed between funnels (landing pages and offers) according to the weight. Consider this for the advanced tracking while conducting A/B (split) tests.
Choose an offer → assign the weight:
You can add more than one offer to the funnel. RedTrack will distribute the traffic between offers according to the specified weight.
Choose Landing+Offer → Add your landing and offer and assign the weights to them:
☝ You can add more than one landing page and offer to the funnel. RedTrack will distribute the traffic between Landing pages and Offers according to the specified weight.
☝ If you have a landing page that contains links to multiple offers with a separate button each, you can track their performance in RedTrack with the help of Listicle functionality. Refer to this article for details.
Choose Prelanding+Landing+Offer → Add your prelander, landing page, and offer and assign the weights to them:
5. Set the advanced rules for your campaign to get more from the data you have. Refer to this article to help you set up rules.
There are some extra tabs that can be filled in as per your needs:
Creatives, Details for Publishers
Impression forwarding URL
These tabs are enabled only if you have access to and use the partner management portal and work with individual publishers who promote your offers. A traffic channel “For Publishers“ is to be used from the template.
This is the manual cost update. Refer to this article for more details on process.
The URL field in this section serves as the destination URL where the impressions info is going to be sent in case impressions are collected within this campaign. Add the Impression forwarding URL only if your traffic channel supports this option.