Adding Offer source and Offer
This guide will show you how to add your Offer source and Offer to RedTrack.
Adding Offer source
What’s an Offer source in RedTrack?
Offer source is your affiliate network, your partner, direct advertiser, or your own products – someone who gives you the offers to promote. Offer source is the essential element in the Campaign creation flow.
How to add an Offer source to RedTrack?
You can add Offer source in 2 ways: via a template or a custom one:
Offer source templates include already preset data. They are used when your Offer source is an Affiliate Network / Partner. To add one:
1. On the main RedTrack menu go to the tab Offer sources-> New from template:
2. Choose the needed Offer source from the Catalog-> press ADD:
3. Once the template is added, you can see that all the essential tracking parameters have already been filled in and the Postback URL has been generated:
4. Adjust other settings the way you need-> press Save to apply the changes to the template
Expand to see how you can improve settings of your Offer source4.1 Set click expiration if you need to filter out irrelevant conversions from your tracking report. Check the article Click expiration for more details.
4.2 Set Postback protection and Whitelisted IPs if you need to protect your link from fraudulent conversions in your CPA campaigns. Check the article Protecting your postback for more details.
4.3 Set duplicate postback settings if you receive several different conversion types with the same click id and exclude duplicated ones. Check the article Duplicate postback settings in Offer sources for more details.
4.4 Enable the multi-currency feature if you want to receive the payouts and costs in different currencies and transform them into your account currency based on the European Central Bank rate. Check the article Multi-currency support for more details.
5. Once you've saved your Offer source, copy the generated Postback URL and paste it to your Affiliate Network's global postback settings:
In case your Affiliate Network is missing from the templates list, you can add it as follows:
1. On the main RedTrack menu go to the tab Offer sources-> New from scratch:
2. Fill in the required fields. The most important ones are:
- name of your Affiliate Network
- the parameters your Affiliate Network supports, which should be added to the fields CLICKID and SUM in the Postback parameters section. Once you add the parameters to these fields, they will be added to your Postback URL:
Important!
Parameters on the screenshot are just an example. They are specific to each Affiliate Network. If you're not sure what they are for your network, clarify them with your Account Manager.
3. Adjust other settings the way you need-> press Save to apply the changes to the template
Expand to see how you can improve settings of your Offer source3.1 Set click expiration if you need to filter out irrelevant conversions from your tracking report. Check the article Click expiration for more details.
3.2 Set Postback protection and Whitelisted IPs if you need to protect your link from fraudulent conversions in your CPA campaigns. Check the article Protecting your postback for more details.
3.3 Set duplicate postback settings if you receive several different conversion types with the same click id and exclude duplicated ones. Check the article Duplicate postback settings in Offer sources for more details.
3.4 Enable the multi-currency feature if you want to receive the payouts and costs in different currencies and transform them into your account currency based on the European Central Bank rate. Check the article Multi-currency support for more details.
4. Once you've saved your Offer source, copy the generated Postback URL and paste it to your Affiliate Network's global postback settings:
Adding Offer
What’s an Offer in RedTrack?
Offer is basically the product you are promoting. It can be your Affiliate Network offer, the offer provided by a direct Advertiser, or the product you want to promote on your own.
How to add your Offer to RedTrack?
Once you have added the Offer source, you are free to add your Offer. To do that, act as follows:
1. On the main RedTrack menu navigate to the tab Offers-> New:
2. In the Offer template you’ll need to fill in the fields in 3 tabs: Main, Caps, CAPI (Maximize signals). Check out what each of the tabs means:
In the tab Main you give the general info about your Offer:
Values in the fields explained:
1. Offer name: type in the name of your Offer here.
2. Offer source: choose from the drop-down the Offer source you added earlier.
3. URL: this is where you should place the offer link you're promoting + if you use S2S postback for conversion tracking you should add your_partner_parameter={clickid} to the URL.
4. Show additional parameters for URL: in this section you can find additional parameters for your URL (if needed).
5, 6: Fill in these fields if you want to receive data (payout and status) about default conversions with no dynamic parameters.
7. Show more: press this button if you want to add Tags to your Offers. Go to the article Tags to learn more about this feature.
8. Press Save to apply the changes in your Offer and move on to the next tab in your Offer template.
You should fill in the tab Caps only if you want to apply certain limitations to your Offer given that you have several Offers within a Funnel. Check the article Setting caps for more details.
You should fill in the fields in the tab CAPI (Maximize signals) if your Traffic channel is Facebook and you need to add additional conversion API integrations to help networks find more customers for you.
This tab allows you to:
- Add your Facebook pixels to send the conversions with the Facebook conversion API.
- Add your Facebook offline set to send the conversions to Facebook through offline conversion API (if needed, but it's not obligatory).
To add your pixel to the RT Offer form fill in the following fields:
Values in the fields explained:
1. Default action source: this is the conversion source for default FB pixel. "Website" is a recommended option.
2. Default Event URL: this is the URL of your verified domain. Please use "https://domain.name" URL structure.
3. Pixel ID: paste here your unique FB pixel
Expand to see how to find your unique pixel in FBYou can find your unique pixel in the FB Campaign settings:
4. API key: paste here your API key
Expand to see how to get your API keyGo to your Facebook account -> Pixel settings -> Settings -> section Conversions API -> press Create Access Token:
5. Action source: this is the conversion source for the set FB pixel. "Website" is a recommended option. If this field is left empty, the data will be taken from the Default Action source field.
6. Event URL: this is the URL of your website from which conversions are coming or your event domain. Please use "https://domain.name" URL structure. In case this field is left empty, the data will be taken from the Default Website URL field. Mind, that your Event URL and Default Website URL can easily be 2 different domains.
7. Press Add more pixels to add the needed amount of any additional pixels.
Important!
Field Default Action source can be left empty only if you fill in the field Action source on the Pixel level. Thus, the conversion will be taken from the source mentioned in the Action source field next to the added Pixel ID:
If both of the fields Default Action source and Action source (on the Pixel level) are left empty, conversions will not be counted and shown in RedTrack:
That's why in order to be on the safe side, it's highly recommended to fill in the default values and mandatory all 4 fields when adding the Pixel ID:
To Add your Facebook offline set to send the conversions to Facebook through offline conversion API follow the steps in the article Online conversion upload for Facebook.
3. If needed, you can go to the Conversion report to group data by click or conversion sub ids:
What’s the Conversion report for?
Most importantly this report serves to see the data on conversion subs combined with data on clicks and click subs. The data in the report:
- allows you to see which campaigns drive you product sales;
- shows you which ads drive you keywords conversions;
- helps you decide what is the most profitable keywords for your Campaigns;
- demonstrates you the best performing variation of the landing page when it comes to conversions;
- points out to the converting keywords.
