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We had not database breaches (although there were attempts)

CRM integration: process overview

This scheme shows how the RedTrack CRM integration solution works:

Scheme explained:

RedTrack.io provides the CRM integration solution by using tracking parameters attached to each incoming click (with the default setting for direct/organic traffic)

The script captures the incoming click and generates a unique id for each click

The script pushes the clickid value from the 1st party cookie to the hidden field and adds clickid to the CRM record

Deterministic attribution is based on matching the id from the CRM record to the id of the stored click. Smart attribution AI finds all the clicks from the same user/device and assigns it to the last paid channel click

The processed clicks data is reflected in the multi-touch/cross-campaign attribution dashboard (Conversion Path report)