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Offer source/Brand: duplicated conversions

Estimated reading: 3 minutes

What is a duplicated conversion?

You may want to receive several different conversion types with the same clickid to check your campaign performance even more effectively.  And, of course, you may also want to see all conversion events separately or exclude duplicated ones on each step. Or, you probably have only one event and want to exclude the duplicates, if any. RedTrack can help you with any of these scenarios with the help of the duplicate postback mode functionality.

How to deal with duplicates

There are 2 ways how you can control your duplicated events.

1. With the help of the conversion types duplicate postback modes.

2. With the help of offer source/brand duplicate postback modes. It is called Default duplicate postback mode

If both are applied, the postback mode of the conversion type will be treated by the system as the main one.

Duplicate postback options

RedTrack offers the following options:

Create new conversion: duplicate postback data will be added as a separate conversion.

Create new conversion: new or repeated: duplicated postback data will be added as a separate conversion with different statuses.
New” for the first conversion;
Repeated” for the repeated (duplicated) conversions;
Unknown” for conversions in which this postback mode is not configured.

Ignore duplicate postbacks: no data will be added to the tracking report.

Edit conversion with new data: the original conversion will be edited with the new data.

For example, you have a lead conversion that can transform to either purchase or reject later. You want to receive first the Lead, and send the data about this to the traffic channel, then you want the Lead to be changed to Purchase, also with sending the data to the traffic channel.

In that case, edit conversion with the new data is the postback mode you need.

Keep original data, Increment payout: only revenue will be edited.

Use this mode for tracking upsells for example

Ignore duplicate Postbacks by event id: to make this mode work first you need to add rdtk_event_id={replace} to the Postback URL. It can be order id/transaction id or something of this matter by which RedTrack will implement the deduplication. Once this mode is applied, no data by the mentioned event id will be added to the tracking report.

For the case where you work with several conversion types, it works the same way, it just can be restricted to different conversion types. Follow this article to see how to set up different postback modes to conversion types.