Adding Landing page
General information about Landing page
What is a Landing page?
A Landing page (aka LP / lander / prelander / gift page etc.) in terms of RedTrack is the page prior to your main offer page with the target product promoted. It needs to be editable (e.g.: if your Affiliate Network provided you a Landing page and Offer but you cannot edit the page code, then this is not a Landing page in terms of RedTrack settings).
Landing pages and funnels in RedTrack
Landing pages and their settings are kept in funnels. A sales funnel is a series of Landing pages that are intentionally crafted to make sales or get leads. Each page in a sales funnel is meant to drive a visitor to the next page with the end goal being conversion.
Examples of the funnels and how the elements are to be added to RedTrack:
1. The Landing page provided by the Affiliate Network / Advertiser / your own (you have access to the page code) -> Offer URL (the product page either provided by the affiliate network or your own product) -> “Thank you” page
In this example:
a. LP is added to RedTrack, the page core is adjusted according to the guidelines;
b. Offer is added to RedTrack according to the guidelines.2. The Landing page provided by the Affiliate Network / Advertiser / your own (you have no access to the page code) -> Offer URL (the product page either provided by the affiliate network or your own product) -> “Thank you” page
In this example the LP URL will act as the Offer, so you add only the Offer according to the guidelines.
What funnels can I track with RedTrack?
With RedTrack you can track the following types of funnels and combinations within them:
- standard funnels: tracking link -> offer;
- standard funnel with a landing page: tracking link -> landing page -> offer;
- standard funnel with a landing page without a tracking link: landing page -> offer;
- all types of standard funnels with your own offers: … -> offer -> “thank you” page where the conversion fires;
- listicle funnels with or without a tracking link: listicle landing page -> offers;
- listicle funnels with or without a tracking link with your own offers: listicle landing page -> offers -> “thank you” page where the conversion fires;
- multi-funnels with or without a tracking link: 1 landing page -> 2 landing page -> offer;
multi-funnels with or without a tracking link with your own offers: 1 landing page -> 2 landing page -> offer -> “thank you” page where the conversion fires; - the traffic of your own website.
How do I set up a Landing page?
Now that you are all caught up on landing pages and funnels, it’s time you set ones up for yourself:
- to study ways of adding an LP in RedTrack scroll down this guide to the section “Adding a Landing page to your account“;
- to check out how to use additional dynamic parameters on your LP scroll down this guide to the section “Landing page dynamic values usage“;
- to learn more about funnels, their set-up, possibilities to create templates and options of auto-optimization look through the following stack of dedicated articles:
Adding a Landing page to your account
Adjusting settings on the RedTrack side
To add Landing page act as follows:
1. On the main RedTrack menu click on Landers -> choose the option New:
2. In the pop-up Landing window add the title in the Name field, choose the precise Landing page Type from the available ones, the page URL and press Save changes:
Settings on the Landing page side with redirect tracking
For RedTrack to identify your Landing page and perform the redirect to the offer correctly (with tracking and sending all the necessary data further), you need to add several things to your page code:
- LP Click URL, which is essential for the correct redirects;
- LP Views tracking script, which is vital to tracking LP views.
LP Click URL template and LP Views tracking script can be found in the Info section of your Landing page:
a. go to Landers-> press Edit button next to your Landing page:
b. Scroll down to the Info section and check out LP Click URL template and LP Views tracking script:
Take into account the following:
- By default, it contains your dedicated tracking domain, but you need to change it if you are using a custom tracking domain for your ad campaigns;
- LP Click URL is supposed to be added to the CTA (call to action) button instead of the offer URL. Don’t worry, RedTrack will know where to redirect the visitor even if there is no direct offer URL used on the page!
- LP views tracking script can be added anywhere: head, body or footer.
Here is the example of the page with a CTA button:
The page code setting may look like a simple setup, you see the LP Views tracking script and LP Click URL:
Settings on the Landing page side with no redirect tracking
For RedTrack to identify your Landing page and perform the no redirect tracking to the offer correctly (with tracking and sending all the necessary data further), you need to add several things to your page code:
- LP Click URL, which is essential for the correct redirects;
- Direct traffic script, which is necessary for the redirect to happen, tracking LP views and all additional tracking parameters.
1. LP Click URL template can be found in the Info section of your lander:
a. go to Landers-> press Edit button next to your Landing page:
b. Scroll down to the Info section and check out LP Click URL template:
Take into account the following:
- By default, it contains your dedicated tracking domain, but you need to change it if you are using a custom tracking domain for your ad campaigns.
- LP Click URL should be added to the CTA (call to action) button instead of the offer URL. Don’t worry. RedTrack will know where to redirect the visitor even if no direct offer URL is used on the page.
Here is the example of the page with a CTA button:
2. Now, you also need to add the tracking script to your page code (the one that can be found in your campaign. More information is here). It can be added anywhere on the page: header, body, or footer.
Landing page dynamic values usage
If you need to use additional dynamic parameters on your LP (e.g., to improve your page and make it more personal by showing the visitor’s city or OS), this can also be implemented with RedTrack by following the steps below:
1. Add the desired dynamic parameter to your page URL:
2. Now you are ready to parse and use it where needed. Put this script to your page code where you want this value to change:
<script type="text/javascript">
var parameterName;
function getParameterData(name) {
var query = window.location.search.substring(1);
var vars = query.split("&");
for (var i=0;i<vars.length;i++) {
var pair = vars[i].split("=");
if(pair[0] === name){
return decodeURI(pair[1]);}
}
return "";
}
parameterName = getURLParameter('city')
</script>
NOTE: The ‘city’ parameter was used as an example. You can use any from the available RedTrack parameters (or even from those you will receive from your source of traffic via subs). More about dynamic parameters can be foun in the articles Landing Page dynamic values usage and Supported dynamic parameters.
Here is the example of the Landing page and pending page code with this script used:
Remember, that this is just a sample script (it’s ready to use), but if you need to use your script, you can write it on your own, our dynamic values will work well with any script.
