ReachEffect and RedTrack
ReachEffect is a world-leading web and mobile advertising platform, which provides a distribution channel to advertisers and a monetization solution for publishers.
RedTrack has an API integration with ReachEffect, which gives you the following benefits:
- Pause: campaign, placement
- Create automated rules
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
- Conversion types
Integrations steps
1. Add ReachEffect as a Traffic channel in RedTrack.
Go to your RedTrack account → Traffic channels → New from template → find ReachEffect → Add → Save the template:
2. Integrate ReachEffect with RedTrack.
In the added ReachEffect template go to the ReachEffect API integration section → add the ReachEffect API key → Save changes to the template:
3. Create a campaign in RedTrack with ReachEffect as your traffic channel.
Campaigns → Create new campaign → use this guide for Affiliates / this guide for Advertisers to help you add the campaign with ReachEffect as your traffic channel → once the Campaign is added, your tracking link is automatically created, copy Click URL (your tracking link):
4. Set up the tracking on the ReachEffect side.
4.1 Go to Campaigns → Add New Campaign:
4.2 Add your RedTrack campaign Click URL (copied in step 3) to the Destination field inside your ReachEffect campaign settings:
5. Set up the Postback URL in RedTrack.
In Campaign settings (created in step 3) scroll down to S2S Postback for ReachEffect → press Add → replace the “a” value with the name of a client without spaces (you can ask your account manager for advice) → Save changes to the campaign:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
6. Set up the automation.
Check out the following articles for the automation features:
- Automated TCs (for a general overview of the automation features in RT)
- Rules
- Cost auto-update