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ReachEffect and RedTrack

Estimated reading: 2 minutes

ReachEffect is a world-leading web and mobile advertising platform, which provides a distribution channel to advertisers and a monetization solution for publishers.

To integrate ReachEffect with RedTrack act as follows:

1. Add ReachEffect template to RedTrack.

Go the Traffic Sources -> New -> find ReachEffect -> Add -> Save the changes:

2. Set a campaign in RedTrack with ReachEffect as a traffic source.

Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, a click URL (your tracking link) will be automatically generated:

3. Integrate ReachEffect with RedTrack.

Go to the traffic source settings -> Integration -> fill in the necessary details -> save the changes.

The “Active” button means the integration is active.

API integration gives you the following benefits:

  • Pause: campaign, placement
  • Create automated rules

4. Set the tracking on the ReachEffect side.

Go to Campaigns – Add New Campaign

Add your RedTrack campaign Click URL to the DEstination field inside your ReachEffect campaign settings.

5. Setting up a postback URL in RedTrack. Once you created a campaign in RedTrack, S2S postback URL for passing conversion info to ReachEffect will be automatically added to your settings:

Replace the “a” value with the name of a client without spaces (you can ask your account manager for advice).

6. Set the automation and enjoy! (for integrated TS)