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Advertisers: brand and website

Estimated reading: 4 minutes

What is brand and website?

Brand is your product. It is the essential element in the Campaign creation flow.

Website is the link to the exact product you are promoting.

How to add a brand and website

Make sure you already have a custom tracking domain in place

1. Brands → New from scratch:

2. Fill in the mandatory fields in the form → Save

Hints on how to fill in the main fields:
Give your brand a name;
Click expiration: check the article Click expiration for more details;
Duplicate postback settings: if you receive several different conversion types with the same click id and want to exclude; duplicated ones. Duplicate postback settings in the conversion types will be checked and applied in the first place;
Multi-currency: if you want to receive the payouts and costs in different currencies and transform them into your account; currency based on the European Central Bank rate. Check the article multi-currency support for more details;

The rest of the fields are optional, and you will need them only in case there is some partner who works with the S2S postbacks on the other side.

1. Websites → New:

2. You’ll have 3 tabs to fill in: Main, Scripts, and CAPI (Maximize signals):

Website name: type in the name of your website here;
Brand: choose from the drop-down the brand you added earlier;
Website URL: this is the link to the product;
Show additional parameters for URL: in this section, you can find additional parameters for your URL (if needed).
Default conversion revenue: fill in if you want to receive the payout data statically, the same for each conversion.
Show more: press this button if you want to add tags to your websites. Go to Tags to learn more about this feature.
Save to apply the changes and move on to the next tab.

Once you save the changes in this tab, a bunch of actions are performed automatically:

– a default traffic channel for the unattributed traffic is created
– a default Campaign with this channel is created
– you are redirected to the Scripts tab to proceed with the script generation

Values for the universal tracking script

Script name: give your script a name;
Script tracking domain: choose the custom tracking domain you have added to your RedTrack account;
Default tracking campaign: by default, this field is filled in with the unattributed traffic campaign;
Attribution setting: defines the conversion attribution model;
Attribution window: is relevant for first click / last paid click attribution models;
Script cookie domain: a domain for the cookie. Use the website domain;

The scripts generated this way cannot be deleted, and only certain fields in such scripts can be edited. It is important for you to have it ready to be used all the time.

E-com integrations

If you use Shopify or WooCommerce, you can also find all the needed tracking scripts.

Check out the detailed explanation for Shopify and WooCommerce.

This tab is only for Facebook tracking!

It allows you to add your Facebook pixels to send the conversion data back to Facebook with the CAPI.

These are the values that will be used as default values in case you decide not to fill in the corresponding fields for each pixel:
Default action source: this is the conversion source for the default FB pixel. “Website” is a recommended option.
Default website URL: this is the URL of your verified domain. Please use “https://domain.name” URL structure.

These are the values you set per each pixel you are using separately:
Pixel ID: your unique FB pixel
API key: your API key
Action source: this is the conversion source for the pixel. “Website” is a recommended option.
Website URL: this is the URL of your verified domain. Please use “https://domain.name” URL structure.
Add more pixels if you want RedTrack to send the conversion data there as well.

The default action source and website URL can be left empty only if you fill them on the pixel level.

If they are left empty both default one and the one on the pixel level, conversions will not be counted.