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Affiliates: offer source and offer

Estimated reading: 7 minutes

What is an offer and offer source?

Offer source is your affiliate network, your partner, direct advertiser, or your own products – someone who gives you the offers to promote.
Offer is the link you are promoting (affiliate link, partner link, hoplink, etc.). Offer source and Offer are the essential elements in the Campaign creation flow.

How to add offer and offer source

Offer source templates include already preset data. They are used when your Offer source is an Affiliate Network / Partner. To add one:

1. On the main RedTrack menu go to the tab Offer sourcesNew from template:

2. Choose the needed Offer source from the Catalog → press ADD:

3. Once the template is added, you can see that all the essential tracking parameters have already been filled in and the Postback URL has been generated:

4. Adjust other settings the way you need → press Save to apply the changes to the template

4.1 Set click expiration if you need to filter out irrelevant conversions from your tracking report. Refer to the Click expiration article for details.

4.2 Set Postback protection and Whitelisted IPs if you need to protect your link from fraudulent conversions in your CPA campaigns. Refer to the Protecting your postback article for details.

4.3 Set duplicate postback settings if you receive several different conversion types with the same clickid and exclude duplicated ones. Refer to the Duplicate postback settings in Offer sources article for details.

4.4 Enable the multi-currency feature if you want to receive the payouts and costs in different currencies and transform them into your account currency based on the European Central Bank rate. Refer to the Multi-currency support article for details.

5. Once you’ve saved your Offer source, copy the generated Postback URL and paste it to your Affiliate Network’s global postback settings:

In case your Affiliate Network is missing from the templates list, you can add in a custom manner:

1. On the main RedTrack menu go to the tab Offer sourcesNew from scratch:

2. Fill in the required fields. The most important ones are:

  • name of your Affiliate Network
  • the parameters your Affiliate Network supports, which should be added to the fields CLICKID and SUM in the Postback parameters section. Once you add the parameters to these fields, they will be added to your Postback URL:
The parameters on the screenshot are just an example. They are specific to each Affiliate Network. If you’re not sure what they are for your network, clarify them with your Account Manager.

3. Adjust other settings the way you need → press Save to apply the changes to the template

3.1 Set click expiration if you need to filter out irrelevant conversions from your tracking report. Refer to the Click expiration article for details.

3.2 Set Postback protection and Whitelisted IPs if you need to protect your link from fraudulent conversions in your CPA campaigns. Refer to the Protecting your postback article for details.

3.3 Set duplicate postback settings if you receive several different conversion types with the same clickid and exclude duplicated ones. Refer to the Duplicate postback settings in Offer sources article for details.

3.4 Enable the multi-currency feature if you want to receive the payouts and costs in different currencies and transform them into your account currency based on the European Central Bank rate. Refer to the Multi-currency support article for details.

4. Once you’ve saved your Offer source, copy the generated Postback URL and paste it to your Affiliate Network’s global postback settings:

Offers → New → fill in the info in the Main, Caps, CAPI (Maximize signals) tabs:

In the Main tab, you give the general info about your Offer:

Fields explained:

1. Offer name: your offer name.
2. Offer source: choose from the drop-down the offer source you added earlier.
3. URL: this is where you should place the affiliate link. If you use S2S postback for conversion tracking, you should add your_partner_parameter={clickid} to the end of the URL.
4. Show additional parameters for URL: in this section, you can find additional parameters for your URL (if needed).
5, 6. Default conversion revenue and default conversion status: fill in these fields if you want to receive data (payout and status) statically, the same for each conversion. Refer to this article for details on conversion types and statuses.
7. Show more: press this button if you want to add tags to your offers to have a better grouping in the offers list later. Refer to this article for details on Tags.
8. Save to apply the changes in your offer to move on to the next tab.

Caps are the limitations applied to your offer. It can be related to the conversion amount, unique visits, or clicks. When the cap is reached, the offer will be temporarily removed from the rotation, and RedTrack will stop sending traffic to it.

Unique visits

A unique visits cap allows you to limit the number of times each particular offer will be shown to the same visitor. If the visitor has exceeded the limit, he is a non-unique visitor and will be directed to the other offer within the same Campaign/Funnel. If only one offer is added to the Campaign, a non-unique visitor will be redirected to the fallback URL or if there is none, the click will be ignored.

▸ Unique visits by IP are determined by the IP address of the computer or device (by default, it is a daily filter).
▸ Unique visits by users are determined by info stored in the cookie (by day, by week, and by month).
▸ Non-unique clicks will not be counted towards events included in your RedTrack plan.

Conversion cap

The conversion cap allows you to set a daily limit of conversions for a particular offer. When the limit of conversions is exceeded, the traffic will be automatically redirected to the other offer within the same Campaign/Funnel or to the fallback URL.

▸ Turned on toggle Alert when cap is reached means that you will be notified upon reaching the cap via email.
▸ The conversion cap sets a daily limit of conversions, which means that the traffic will be redirected automatically back to the main Offer after 24 hours.

Click cap

The offer click cap option can limit the number of clicks you want to receive for a particular offer. The same as with a conversion cap, when the limit of clicks is exceeded, the traffic will be redirected to the other offer within the same Campaign/Funnel or to the fallback URL.

▸ Use Alert when cap is reached to be notified upon reaching the cap via email.
▸ The click cap option also sets a daily limit of clicks, the traffic will be redirected automatically back to the main Offer upon a new day. 

This tab is only for Facebook tracking!
It allows you to add your Facebook pixels to send the conversion data back to Facebook with the CAPI.
These are the values that will be used as default values in case you decide not to fill in the corresponding fields for each pixel:
1. Default action source: this is the conversion source for the default FB pixel. “Website” is a recommended option.
2. Default website URL: this is the URL of your verified domain. Please use “https://domain.name” URL structure.

❢ The default action source and website URL can be left empty only if you fill them on the pixel level. If they are left empty both default one and the one on the pixel level, conversions will not be counted.

These are the values you set per each pixel you are using separately:
3. Pixel ID: your unique FB pixel
4. API key: your API key
5. Action source: this is the conversion source for the pixel. “Website” is a recommended option.
6. Website URL: this is the URL of your verified domain. Please use the “https://domain.name” URL structure.
7. Add more pixels if you want RedTrack to send the conversion data there as well.