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Performance marketing analytics & automation for post-cookies era

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Facebook: domain verification

Estimated reading: 2 minutes

Due to the new Facebook policy, you should now verify the domain you will be using for your Facebook campaign. This is an action that should be done on your Facebook account.

Domains on Facebook can be verified in 3 ways:
– via meta tag
– via the uploaded HTML file
– via DNS record

For details on the domain verification procedure on Facebook, check out the following guides:
Domain verification in Meta Business Manager
Methods of domain verification on Facebook

The guide below will show the DNS record management method.

1. Business Manager → Brand Safety and Suitability → Domains → Add → Create a new domain:

2. Paste your domain → Add:

Use the root domain without any prefixes.
For example, website.com, not www.website.com, not https://website.com.
Domains will not appear in your list immediately. Give the system some time to replicate the data.

3. Select the target domain → choose the DNS verification method:

4.  Copy your unique TXT value:

5. Go to your domain registrar → open DNS settings and add a new record with the following values:

Host: @
Points to: your unique TXT record from point 4
TTL: the lowest possible

The steps you need to perform to add a DNS TXT record to your DNS settings may vary depending on the domain host. The screenshot above is from GoDaddy.

6. Give it some time for the data replication to happen (approximately 1 hour), then verify the domain in your Facebook domain settings:

Once the domain is verified, you’ll see a Verified tag next to the added domain:

7. Associate the domain with your page:

8. Once you are done with the Facebook part, you can proceed with the rest of the setup.

To make Facebook accept the conversion as if it happened on this domain, add the domain you have already verified inside your RedTrack offer settings under the event URL.
The domain should be secure, use the following link format: https://your.domain.com