Exoclick and RedTrack
Exoclick is a self-service platform, super user-friendly, and it has an intuitive interface and detailed reports. Founded in 2006, it now reaches around 5 billion daily impressions.
RedTrack has an API integration with Exoclick, which gives you the following benefits:
- Synchronize costs.
- Pause: campaign, placement, creative.
- Create automated rules.
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
- Conversion types
Integration steps
1. Create a goal ID in Exoclick.
1.1 Conversion tracking → New goal:
1.2 Set the name and click the Create a goal button → copy the Goal ID:
2. Add Exoclick template to RedTrack.
2.1 Go to your RedTrack account → Traffic channels → New from template → find Exoclick → Add:
2.2 Change the “REPLACE” part in the Postback URL with the goal ID from your Exoclick account copied within step 1.2:
3. Integrate Exoclick with your RedTrack account.
3.1 Go to your Exoclick account → API Tokens → copy the token:
3.2 Get back to RedTrack → go to the template added within step 2.1 → Exoclick API integration → paste the copied token to the API key field → Save changes:
4. Set up a campaign in RedTrack with Exoclick as a traffic channel.
Campaigns→ Create new campaign → use this guide (for Affiliates)/ this guide (for Advertisers) to help you create the campaign with Exoclick as your traffic channel → once the Campaign is added, your tracking link is automatically created, copy Click URL:
5. Create a campaign in Exoclick.
5.1 In your Exoclick account go to Campaigns → New campaign:
5.2 Set the name, category and go to the next section:
5.3 Click the Add variations button → add RedTrack tracking link (Campaign click URL copied within step 4) as the Landing page URL:
5.4 Add your ad variations → adjust other settings → Create the ad campaign and start running traffic.
6. Set up the Postback URL in RedTrack.
Go to Campaign settings (created within step 4) → scroll down to S2S Postback for Exoclick → press Add → check if all the needed values for the parameters are in place → Save changes to the campaign:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
7. Set up the automation.
Check out the following articles for the automation features:
- Automated TCs (for a general overview of the automation features in RT)
- Rules
- Cost auto-update