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Smart attribution

Adskeeper and RedTrack

Estimated reading: 2 minutes

Adskeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of affiliates, direct advertisers, and media agencies.

To integrate Adskeeper with RedTrack act as follows:

1. Add Adskeeper template to RedTrack.

Go to the Traffic Sources -> New -> find Adskeeper -> Add -> Save the changes:

2. Set a campaign in RedTrack with Adskeeper as a traffic source.

Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, a click URL (your tracking link) will be automatically generated:

Copy the redirect link and save it for later.

3. Integrate Adskeeper with RedTrack

Go to the traffic source settings -> Integration -> fill in the necessary details -> save the changes. The “Active” button means the integration is active.

API integration gives you the following benefits:

  • Pause: campaign, placement, creative
  • Create  automated rules

4. Set the tracking on the Adskeeper side.

To set up conversion tracking in Adskeeper, first, you need to start a new Campaign.

Go to Advertise > Add Campaign -> Choose the parameters in General and Targeting blocks -> save the changes -> navigate the Tracking Tags tab and make sure the slider is on.

Tick the Add custom tracking tag. Make sure to put click_id={click_id} here.

You already have a postback URL available in your RedTrack Traffic Source settings. The only thing you will need to adjust is the event name:

Go to the Conversions Sensors tab and set the postback ->  Choose the template for RedTrack -> You will get the three postbacks generated automatically – for INTEREST, DESIRE, and ACTION -> Press OK to save the changes.

The postbacks will be added to your settings.

Copy the one you need (or all of them).

You can change the names of your events.

For a postback for a BUY type replace {revenue} with the {offer_payout}.

After you save the settings on the Adskeeper side, it will automatically suggest you create teasers for your new campaign:

Put the Click URL you have copied from your RedTrack campaign here:

5. Setting up a postback URL in RedTrack.

Once you created a campaign in RedTrack, S2S postback URL for passing conversion info to Adskeeper will be automatically added to your settings:

Make sure it contains the correct Adskeeper event name.

6. Set the automation and enjoy!