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Adcash and RedTrack

Estimated reading: 2 minutes

Adcash is a real-time advertising trading platform that centers around a high-performance self-service DSP with both direct and programmatic supply. Adcash is one of the independent leaders of the online advertising industry with more than ten years of experience in the business. Adcash provides unique data-driven technological solutions that enable superior targeting, fast and tailor-made ad serving, and real-time optimization.

To integrate Adcash with RedTrack act as follows:

1. Adding Adcash as a Traffic Source in RedTrack

Go to Sources -> New -> find Adcash -> Add.

Adcash postback URL and all the available macros will be already added to the source settings.

2. Create a Global Postback in Adcash and update it in RedTrack.

Navigate the Conversion Tracking -> click Create Pixel  -> Fill in the form: insert RedTrack {ref_id} macro in the corresponding field.

After that, it will be added to your postback URL. Copy it to the clipboard. Return to your RedTrack account and put the updated link will all correct parameters to your traffic source settings:

3. Set a campaign in RedTrack with Adcash as a traffic source.

Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, a click URL (your tracking link) will be automatically generated:

4. Launch a new Adcash campaign.

With the campaign link in place, you are ready to launch a new Campaign in Adcash.

Go to -> Campaign -> Create a Campaign:

Enter the name of the campaign and paste the campaign URL from the previous step into the Product URL field. Complete the remaining steps and save the campaign.

5. Set RedTrack to pass conversions to Adcash.

Finally, to register a conversion on Adcash, you need to set up the postback within RedTrack campaign. Navigate the postback settings tab in the campaign settings. Once you add a postback, the postback URL will already be populated.

Re-check the type, advertiser id and id. Make sure they contain the actual values and the {ref_id} macro is in place: