TikTok and RedTrack

Before you proceed with the integration, make sure to have the already added:

• Custom tracking domain
• Offer&Offer source (for Affiliates) / Brand&Website (for Advertisers)

For better ad generation remember to assign the following roles to your Offer source/Brand-> Additional parameters section:
* Email
* Phone
* Content Category
* Contents

1. Add Tiktok as a Traffic channel in RedTrack. To do that go to the Traffic channels tab-> press New from template-> Add-> once the template pops up Save it:

2. Integrate RedTrack with your TikTok account. To do that:
2.1 Go to the saved TikTok template, scroll down to the section TikTok API integration-> press the Connect TikTok button to integrate your TikTok account with RedTrack:

2.2 Login with the email that gives you access to the needed ad account:

2.3 Click on the Confirm button to accept the integration permissions:

2.4 Once you’ve confirmed the integration, select the needed TikTok ad account from the drop-down:

2.5 Add your TikTok integration data:

You have a pixel

You don’t have a pixel

If you already have a ready-to-use pixel for your website, act as follows:

2.5.1 Copy the Pixel ID and place it to the added TikTok template in RedTrack:

2.5.2 Stay in the Settings tab in TikTok,  scroll down, and press the Generate Access Token button. Copy the created token and paste it to the added TikTok template in RedTrack:

To learn more about TikTok Pixel go to the related TikTok guide.

If you don’t have the pixel you’ll need to create it first, and then add it to RedTrack. Act as follows:

2.5.1 Go to Assets-> Events:

2.5.2 Choose the option Web Events and press the button Manage:

2.5.3 Press the button Set Up Web Events at the top left corner:

2.5.4 In the pop-up windows give your pixel a name->choose Events API->Manually Set Up Events API:

2.5.5 In the pop-up window press Go to settings:

2.5.6 That’s it, your pixel has been created. Copy the Pixel ID and place it to the added TikTok template in RedTrack:

2.5.7 Stay in the Settings tab in TikTok,  scroll down, and press the Generate Access Token button. Copy the created token and paste it to the added TikTok template in RedTrack:

To learn more about TikTok Pixel go to the related TikTok guide.

2.6 Add conversion types to RT by going to Tools->Conversion tracking->Conversion type. Click here for more info on conversion types in RT.

2.7 Set the mapping for your conversion events for RedTrack to send your conversion information to TikTok. Once it’s done, press Save changes:

3. Create a Campaign in RedTrack:

For Affiliates

For Advertisers

3.1 Use this guide to help you create the campaign in RT.

3.2 Once the Campaign is created, all the tracking links and the parameters for the script will be generated automatically and include all the supported macros. Copy the tracking parameters under the Universal script tab as you will need them when creating your campaign in TikTok:

When creating a campaign with TikTok in RedTrack make sure to:
* use no-redirect tracking with a universal tracking script and a custom tracking domain for TikTok;
* enable Auto-update costs toggle to receive costs automatically:

 

3.1 Use this guide to help you create the campaign in RT.

3.2 Once the Campaign is created, all the tracking links and the parameters for the script will be generated automatically and include all the supported macros. Copy the tracking parameters under the Tracking parameters (UTMS) tab as you will need them when creating your campaign in TikTok:

When creating a campaign with TikTok in RedTrack make sure to:
* use no-redirect tracking with a universal tracking script and a custom tracking domain for TikTok;
* enable Auto-update costs toggle to receive costs automatically:

4. Launch a Campaign in TikTok

4.1 TikTok Ads Manager structures ads into three parts: Campaigns, Ad groups, and Ads. Creating a campaign is the first step where you will need to set up your advertising objective, campaign name, and budget. Please use the dedicated TikTok guide on creating Campaigns and handling settings within ad groups, and ads.

4.2 to finish integrating TikTok with RedTrack when finishing creating the TikTok campaign, insert your landing page URL+tracking parameters from your RedTrack Campaign (step 3.2):

Set the automation and enjoy your journey with RedTrack!