We'll be with you in a second ;)

Raw data is owned by the customer and can be obtained per request

Docly Child

Adding Brand and Website

Estimated reading: 3 minutes 0 views

Brands in RedTrack

What’s a Brand in RT?

Brand in RT is your direct advertiser, or your own products – someone who gives you the offers to promote. Brand is the essential element in the Campaign creation flow.

How to add your Brand to RT?

1. On the main RedTrack menu go to the tab Brands-> New from scratch:

2. Fill in the required fields. The most important ones are:

  • name of your Brand
  • the parameters your Brand supports, which should be added to the fields CLICKID and SUM in the Postback parameters section. Once you add the parameters to these fields, they will be added to your Postback URL:


Parameters on the screenshot are just an example. They are specific to each Network. If you’re not sure what they are for your network, clarify them with your Account Manager.

3. Adjust other settings within the Brand template the way you need-> press Save to apply the changes to the template:

Expand to see how you can improve settings of your Brand

3.1 Set click expiration if you need to filter out irrelevant conversions from your tracking report. Check the article Click expiration for more details.

3.2 Set duplicate postback settings if you receive several different conversion types with the same click id and exclude duplicated ones. Check the article Duplicate postback settings in Brands for more details.

3.3 Enable the multi-currency feature if you want to receive the payouts and costs in different currencies and transform them into your account currency based on the European Central Bank rate. Check the article Multi-currency support for more details.

4. Once you’ve saved your Brand template, you will have the generated Postback URL:

If you (as an Advertiser) have a tool/partner network that supports conversion tracking via s2s postback, you can apply this Postback URL when working with CRMs or for triggering conversions via GTM. Otherwise, please ignore Postback URL.

Websites in RedTrack

What’s a Website in RT?

Website in RT is basically the product you are promoting. It can be the offer provided by a direct Advertiser, or the product you want to promote on your own.

How to add your Website to RT?

To add your Website act as follows:

1. On the main RedTrack menu navigate to the tab Websites-> New:

2. In the Website template you’ll need to with 3 tabs to add your Website template: Main, Scripts, CAPI (Maximize signals). Check out what each of the tabs means:

In the tab Main you give the general info about your Website:

Values in the fields explained:

1. Website name: type in the name of your Website here.

2. Brand: choose from the drop-down the Brand you added earlier.

3. Website URL: this is where you should place the link you're promoting + if you use S2S postback for conversion tracking you should add your_partner_parameter={clickid} to the URL.

4. Show additional parameters for URL: in this section you can find additional parameters for your URL (if needed).

5. Set the Default conversion revenue (if you have a static payout).

6. Show more: press this button if you want to add Tags to your Websites. Go to the article Tags to learn more about this feature.

7. Press Save to apply the changes in this tab and move on to the next tab in your Website template.


Once you saved the changes in this tab, a bunch of actions have been automatically created for you on the backend for the unattributed traffic:

  • a default channel for the unattributed traffic
  • a default Campaign with this channel
  • a universal tracking script

Also once you've pressed Save on this tab you'll be automatically redirected to the Scripts tab.

After you save the Main tab settings, you will be redirected to the Scripts tab. Here you can already find a generated and ready-to-use universal tracking script:

1. Copy the universal tracking script:

2. Add the tracking parameters from the Campaign and paste them to your Ad account.


Mind that scripts generated this way (via a Website template) cannot be deleted and only certain fields in such scripts can be edited. The editable fields are:

  • Script tracking domain (where it's highle recommended to use a custom tracking domain)
  • Attribution setting
  • Attribution window

The rest of the fields in such scripts will remain unavailable. So in case you need to create a universal tracking script with editable fields and the opportunity to delete it later, you can do it manually by going to Tools-> Scripts-> New:


To learn more about the importance of a universal tracking script click here.


The section below is important for Shopify and WooCommerce only!

If you use such e-coms as Shopify or WooCom, in this tab you can also find all the needed tracking scripts for Shopify and ready-to-go universal tracking script for WooCom as well as the short instruction on how to integrate WooCom shop with RedTrack. For the generation of successful scripts follow 3 mandatory steps:

1. Remember to choose the custom tracking domain from the Script tracking domain field and choose the needed e-com (Shopify or WooCommerce) from the Conversion tracking field:

2. Scroll down-> copy the needed scripts-> paste them as per the instructions for the e-com shop:

Video tip!

Check out our video tutorial on how to create Website entity and generate tracking scripts for more info.


You should fill in the fields in the tab CAPI (Maximize signals) if your Traffic channel is Facebook and you need to add additional conversion API integrations to help networks find more customers for you.

This tab allows you to:

  • Add your Facebook pixels to send the conversions with the Facebook conversion API.
  • Add your Facebook offline set to send the conversions to Facebook through offline conversion API (if needed, but it's not obligatory).

To add your pixel to the RT Offer form fill in the following fields:

Values in the fields explained:

1. Default action source: this is the conversion source for default FB pixel. "Website" is a recommended option.

2. Default Event URL: this is the URL of your verified domain. Please use "https://domain.name" URL structure.

3. Pixel ID: paste here your unique FB pixel

Expand to see how to find your unique pixel in FB

You can find your unique pixel in the FB Campaign settings:

4. API key: paste here your API key

Expand to see how to get your API key

Go to your Facebook account -> Pixel settings -> Settings -> section Conversions API -> press Create Access Token:

5. Action source: this is the conversion source for the set FB pixel. "Website" is a recommended option. If this field is left empty, the data will be taken from the Default Action source field.

6. Event URL: this is the URL of your website from which conversions are coming or your event domain. Please use "https://domain.name" URL structure. In case this field is left empty, the data will be taken from the Default Website URL field. Mind, that your Event URL and Default Website URL can easily be 2 different domains.

7. Press Add more pixels to add the needed amount of any additional pixels.



Field Default Action source can be left empty only if you fill in the field Action source on the Pixel level. Thus, the conversion will be taken from the source mentioned in the Action source field next to the added Pixel ID:

If both of the fields Default Action source and Action source (on the Pixel level) are left empty, conversions will not be counted and shown in RedTrack:

That's why in order to be on the safe side, it's highly recommended to fill in the default values and mandatory all 4 fields when adding the Pixel ID:

To Add your Facebook offline set to send the conversions to Facebook through offline conversion API follow the steps in the article Online conversion upload for Facebook.

3. If needed, you can go to the Conversion report to group data by click or conversion sub ids:

What’s the Conversion report for?

Most importantly this report serves to see the data on conversion subs combined with data on clicks and click subs. The data in the report:

  • allows you to see which campaigns drive you product sales;
  • shows you which ads drive you keywords conversions;
  • helps you decide what is the most profitable keywords for your Campaigns;
  • demonstrates you the best performing variation of the landing page when it comes to conversions;
  • points out to the converting keywords.
Share this Doc
Chat Icon Close Icon