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Smarlinks / Auto-optimisation

Landing page views and landing page clicks

Estimated reading: 2 minutes

The flow the visitor goes through is the following: сlicks the ad on some website→ the click goes through the tracking link (or directly to the landing page you use direct traffic script)→ visitor lands on the landing page and clicks on the CTA button.
Thus:

  • Landing page views are the number of visitors who saw your landing page.
  • Landing page clicks are the number of visitors who clicked on the CTA button.
Both LP views and LP clicks data is available in your reports.

Landing page views

Landing page clicks