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MGID and RedTrack

Estimated reading: 4 minutes

MGID, Inc. is a global pioneer in native advertising that provides tailored solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers, and publishers on one integrated platform. It’s where all participants of the native advertising ecosystem meet, greet, and find solutions for their particular needs.

To integrate MGID with RedTrack act as follows:

⬇️1. Add MGID template to RedTrack

1.1 Go the Traffic Channels  -> New from template -> find MGID  -> press Add:

1.2 Save the template to apply the changes:

Note!

The new MGID template will become available with an S2S Postback URL for MGID and already added tracking parameters:

Some of the parameters are greyed: this means you cannot change them as they are required for the extended API integration.

⬇️2. Integrate MGID and RedTrack accounts

Go to the bottom of the added MGID Traffic channel settings-> find the section Mgid API integration-> add your MGID Login and Password -> press Save changes:

It’s obligatory to save the MGID preset template first and only then integrate it.

API integration gives you the following benefits:

  • Pause: campaign, placement, creative
  • Create automated rules
⬇️3. Create a Campaign in RedTrack

3.1 Use this guide (for Affiliates)/ this guide (for Advertisers) to help you create the Campaign in RT.

3.2 In the Traffic channel dropdown choose the MGID template added within step 1:

3.3 Once you’ve saved the Campaign, the click URL (your tracking link) will be automatically generated:

  • To pass the conversions data back to MGID, Campaign URL contains the {ref_id} macro: https://att.trk.agency/64463a82e56a12000163a16f?sub1={campaign_id}&sub2={teaser_id}&sub3={widget_id}&sub4={category_id}&sub5={geo}&ref_id={click_id}&cost={click_price}.
  • Refer to these articles for details on the preferred method of tracking.
⬇️4. Create a Campaign in MGID

4.1 Go to the tab Advertisers-> press Add Campaign:

4.2 Use this guide to help create the Campaign in MGID

4.3 Navigate the Tracking Tags tab and make sure the slider is on-> tick the Add custom tracking tag. Make sure to put click_id={click_id} here:

4.4 You already have a postback URL available in your MGID Traffic channel settings in RedTrack. The only thing you will need to adjust is the event name. To do that:

4.4.1 scroll down to the Conversions Sensors block-> switch on the MGID CONVERSION TRACKING slider-> choose the template for RedTrack:

4.4.2 You will get the three postbacks generated automatically – for INTEREST, DESIRE, and ACTION-> press OK:

4.4.3 the postbacks will be added to your settings-> copy the one you need (or all of them):

Remember that you can change the names of your events. For a postback for BUY type replace {revenue} with the {offer_payout}.

4.5 Press Save to apply the changes-> once you’ve saved the settings on the MGID side, it will automatically suggest you create teasers for your new campaign:

4.6 Copy the Click URL from your RedTrack campaign created within step 3.3 and paste it in the URL field here:

4.7 Fill in the rest of the fields in this block as per this MGID guide.

⬇️5. Set up the Postback URL in RedTrack

Go to Campaign settings (created within step 3) → scroll down to S2S Postback for MGID → press Add → check if all the needed values for the parameters are in place → Save changes to the campaign:

  • Make sure it contains the correct MGID event name.
  • If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
  • Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
⬇️6. Set up the automation features in RT

Check out the following articles for the automation features:
▸ Automated TCs (for a general overview of the automation features in RT)
▸ Rules
▸ Cost auto-update