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Pre-set tracking templates (UTMs) for best results

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PrestaShop and RedTrack

Estimated reading: 5 minutes

PrestaShop is an online platform that allows users to create an e-commerce presence, enabling them to sell products and services through the web to an online audience. Business owners looking to move their company online can use PrestaShop to build their website, add features, and, with SumUp, take payments. Click here to learn more about PrestaShop.

To integrate Prestashop with RedTrack act as follows:

Settings on the RedTrack side

1. Add your shop to RedTrack.io. To do that act as follows:

1.1 Create a custom Brand

Expand to see how to add a custom Brand

1.1.1 on the main RedTrack menu navigate to Brands->New from scratch:

1.1.2 specify the name of your shop in the Name field:

The specified title of the shop will correspond to the Brand’s name.

1.1.3 scroll down to the Additional parameters section. Add postback parameters by filling in the fields under the titles “Parameter“, “Macro / Token“, “Name / Description“. Remember to assign relevant roles to them in the fields under the title “Role“:

You are the one to choose the parameters you want to apply for tracking. Here is the full list of supported parameters:

  • eventid = {replace} – add, assign role
  • email = {replace} – add, assign role
  • phone = {replace} – add, assign role
  • lname = {replace} – add, assign role
  • fname = {replace} – add, assign role
  • zip = {replace} – add, assign role
  • contentid = {replace} – add, assign role
  • contenttype = {replace} – add, assign role
  • content = {replace} – add, assign role
  • brand={replace} – add

1.2 Add your Website. Use this article to help you.

2. Create custom conversion events

Expand to see how to add custom conversion events

2.1 on the main menu navigate to the section Tools->Converion tracking->Conversion type:

2.2 type in the needed e-com focused conversions types, and press Save:

The full list of Conversion types used with PrestaShop includes:

  • ViewContent
  • AddToCart
  • InitiateCheckout
  • Purchase

3. Add a custom tracking domain.

4. Create tracking campaigns in RedTrack. 

Scenarios for your tracking Campaigns in RedTrack may be as follows:

Scenario 1: only unattributed (aka organic) traffic. In which case, one Campaign for your unattributed (aka organic) source is enough.

Scenario 2: several paid Traffic sources (like Facebook or Google or something else) and unattributed (aka organic) traffic. In which case it is crucially important to add these Traffic sources firts and then create a Campaign for each source. This will help you to have all the important data in place and grouped correctly.

Expand to see how to act depending on the chosen scenario

Act depending on your scenario:

4.1 Add the Traffic source for unattributed (aka organic) traffic. To do that, act as follows:

4.1.1 on the main RedTrack menu navigate to Traffic sources->New from template-> find the template named Other->press Add:

4.1.2 in the Source name field type in “Organic” or anything else that will help you identify your custom source. Leave the parameters and a postback field empty and press Save:

4.1.3 act accordingly:

  • if you need to add more Traffic sources in addition to the unattributed (aka organic) one, proceed with step 4.2.
  • if you are ok with the added unattributed (aka organic) Traffic source only, proceed with step 4.3.

4.2 Find more on Facebook and Google integration if you use any of them. If you work with some other paid Traffic sources, you can search for the integration guide here.

4.3 Create a Campaign.

Remember to create dedicated Campaigns for each added Traffic source in case you acted as in Scenario 2 mentioned above.

More info on creating a Campaign can be found in the article “Creating a campaign.” Your online shop will act as an Offer in most cases, so your Campaigns will have only this Offer in the Funnel.

5. Generate a Universal Tracking Script

The best option with PrestaShop is to use a default script type since you will run your traffic directly to the shop.

Settings on the PrestaShop side

6. Login to your store in PrestaShop

7. Add RedTrack module/plugin to PrestaShop.

Expand to see how to add RedTrack module/plugin to PrestaShop

7.1 navigate to the Modules section -> go to Module Manager:

7.2 press the Upload a module button at the top right corner and drag the RedTrack module to the pop-up drag-and-drop window:

7.3 Once the file is detected, the installation will start automatically: PrestaShop will upload the module from your computer to its server, unpack it, place the files in the correct location, and update the page, all this in a handful of seconds. PrestaShop will then display “Module installed!“.

Press here to check out more on how to work with modules in PrestaShop.

8. Add the universal tracking script to PrestaShop and the needed Order Status for Purchase Event

Expand to see how to add the universal tracking script and adjust Order Status settings in PrestaShop

8.1 press Configure next to the added RedTrack module:

8.2 insert the Universal tracking script (the one you generated in point 5 of this guide) in the field RedTrack Universal Script:

8.3 choose the needed value from the drop-down of the field Order Status for Purchase Event and press Save to apply the changes:

You can define what a purchase is and fix it at different stages (e.g.: purchase=paid, or purchase=delivered, or else). You decide it based on the needs and specifics of your business.

9. Congratulations! RedTrack PrestaShop module is now up and running.

Click here to learn more about managing your store using the PrestaShop platform.

10. (optional) For additional setup within the case where the landing page (aka website) domain and the store in PrestaShop domain are on different domains, click here.

If you add some orders to your PrestaShop store manually and want them to be displayed in RedTrack, please turn to support@redtrack.io for additional assistance.