EZmob and RedTrack

EZmob is a self-serve advertising network, which provides monetization for website owners and SSPs and enables advertisers, agencies, and app developers with access to over 1 Billion users.

To integrate EZmob with RedTrack act as follows:

1. Add EZmob template to RedTrack. Go the Traffic Sources -> New -> find EZmob -> Add -> Save the changes:

2. Set a campaign in RedTrack with EZmob as a traffic source. Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, a click URL (your tracking link) will be automatically generated:

3. Set up conversion tracking in order to see conversions on your dashboard and help you optimize your campaigns. Tracking is made by placing the S2S postback URL into the “S2S postbacks” field in RedTrack. A postback is unique for each advertiser. To find it, go to “Profile” in EZmob:

Copy the postback and place it into your campaign’s settings in RedTrack. Please, don’t forget to replace the {token} with {ref_id} – (RefID Macro (for receiving  clicks from your source of traffic).

4. Set the tracking on the EZmob side.

For that in EZmob click the ‘Manage Campaigns’ button at the top right corner of your advertiser interface:

Perform all the necessary steps and paste the tracking link (the one you’ve copied in step 2) into the Destination URL field in EZmob:

Press “Submit”.