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URL syntax

Uniform Resource Locator (URL or web address) refers to a web resource that specifies its location on a computer network and a mechanism for retrieving it.

The general form of this syntax is as follows: <protocol>://<hostname>/<pathname>?<query>

Elements of this syntax explained:

<protocol> Hypertext Transfer Protocol, which can be https (secured) or http (not secured)

<hostname> An Internet host. RedTrack.io provided the service domain something.rdtk.io for that purpose. Usually, it is changed to a custom tracking domain for your tracking links.

<pathname> A resource location path. This is usually a full directory path. 

For example, if on a device there is a directory called “project” and within it, a subdirectory called “external” containing a text file called “new_plan.txt”, the URL path “project/external/new_plan.txt” would refer to that resource.

<query> An optional query or other information to be passed to the server when the resource is accessed.

In our case, these are additional parameters for the tracking containing RedTrack and network macros: for example, sub1={affsub1}.

These macros should be united with “=”. If there are several parameters, they need to be separated with the “&” symbol: sub1={affsub1}&country={country}. It is not an obligatory parameter and can be skipped if its usage is not required.
This part should be obligatorily divided from the previous part of the URL with the “?” symbol – that means the main link part is ended, and additional parameters will be applied further.

The scheme below illustrates this common syntax and its elements using an example of the https URL:

<hash> – placeholders for unique parameters.

For example, #s2# in postback settings for the MaxBounty network:

RedTrack supported parameters

A dynamic parameter is something that is dynamically replaced with real value during the tracking process. A dynamic parameter is also known as a variable, token, macro, or dynamic variable.

General parameters

Traffic channel used parameters

Affiliate network/website used parameters

Renaming/assigning aliases

As you already know, RedTrack offers you 20 additional parameters to pass the needed traffic channel data to RedTrack.
These parameters are called subs (sub1, sub2, sub3, etc.) by default. But you can easily rename these parameters as you need (e.g. utm_source, adname, etc.). We also call it aliases. 

To update the aliases for the parameters, go to the Traffic channel → Additional parameters. If your parameter field is greyed and prevents you from renaming it, just remove the assigned role to this parameter → move over to the enabled parameter field and rename it as per your needs → assign the role back → save changes to the template: