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Dynamic parameters: affiliate network

Estimated reading: 4 minutes

Macros aka tokens can be very useful, but not all affiliate networks support them. Usually, there are several ‘empty’ parameters available for integrations (one of them should be used for passing the click id value). These ’empty’ parameters do not contain any information themselves and are used to receive parameters (click ids, campaign ids, source ids) and then send this info back where/if needed. However, some of the networks provide additional information through the dynamic parameters.

Working with macros in RedTrack

Dynamic parameters (macro/token): general principle

Receiving additional parameters

Sending additional parameters to the traffic source

How it’s working