By impressions is meant the number of times your banner ad is viewed. When used with other tracking metrics, impressions give you a vital overview of your ad campaign performance: where you have more impressions and fewer click-throughs, or vice versa.
To use impression tracking, your traffic channel should support this option. Clarify it with your account manager.
Working with Impression URLs:
1. Once you’ve created and saved the Campaign in RedTrack a Click URL (campaign link) and Impression URL are generated automatically. Copy both links and paste them to your traffic channel:
2. You will see the counted Impressions in a separate column of your Campaign report:
With RedTrack, in addition to impression tracking, you can now track visible impressions. While an ‘impression’ is counted every time a user loads a page with an impression pixel on it, a ‘Visible impression’ is counted even when a user had at least 50% of the ads on his screen for at least 1 second. It means now you have even more precise reports on how many ad impressions bring you clicks and conversions in the end.
Visible impressions have a separate tracking URL and a separate column in reports:
This pixel can be placed on the page to track page impressions (page loads):