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RTX Platform and RedTrack

Estimated reading: 3 minutes

RTX Platform is the leading exchange for performance marketers. Boost your ROI with captivating Push, Native, and Full-page advertising. Supercharge your ROI and grow your audience with captivating ad units, fully customizable campaigns, and traffic that converts at a massive scale for any offer. Earn more than ever from your digital properties by leveraging RTX Platform’s industry-leading monetization solutions for website owners and software developers.

To integrate RTX Platform with RedTrack act as follows:

1. Add RTX Platform to RedTrack.

Go to the Traffic Sources tab -> New  -> find RTX Platform in the list ->  Add:

RTX Platform postback URL and all the available macros will be automatically added to the source.

Pay attention to the REPLACE parameters – since they are unique for each RTX Platform Campaign, you will need to add them manually or copy from your Campaign information in RTX Platform.

2. Create a campaign in RedTrack.

Once you have everything ready, you can proceed with the campaign creation. After you save the campaign, a click URL (your tracking link) will be automatically generated

3. Set the tracking on the RTX Platform side.

Log into your RTX Platform account. For a Pops or Push campaign on RTX Platform, you will have the “Pixels & Tracking” section at the bottom of the Campaign Settings page.

If you already have a pixel created for the conversion event type this campaign (i.e., Form Submit, Lead, Purchase, Pageview, etc.), you can select it from the drop-down menu next to “Pixel Assignment”.

If you see it with a green checkmark, the pixel has already fired a conversion to RTX Platform before.

If it is yellow, the pixel has never fired a conversion before.

If you do not have a pixel yet, you will need to create one with the following steps:

Select the Create New Pixel in a “Pixel Assignment” drop-down  menu

Give your Pixel a name and choose the action type you want to track (Form Submit, Lead, Purchase, Sign-Up, Pageview, or Other)

Choose the “Server to Server” option for a pixel type

Copy the pixel link.

In our case the link looks as follows:

https://cn.rtclx.com/conv/?v=ZTZmNDJkNzc5NzI1MmI0ZWE2MjVmMTJkYjNhOTI2MzA6Mjg4MTM%3D&p=3696&r=&b=<click_id>

To make it work with RedTrack, replace the last token with {ref_id}, so the final URL looks like this:

https://cn.rtclx.com/conv/?v=ZTZmNDJkNzc5NzI1MmI0ZWE2MjVmMTJkYjNhOTI2MzA6Mjg4MTM%3D&p=3696&r=&b={ref_id}

NOTE: RTX Platform provides separate Postback links for each Campaign, so you will need to copy a unique URL for each new Campaign you create in RTX Platform following this instruction.

4. Add the postback URL to your RedTrack campaign postback settings.

5. Launch a campaign at RTX Platform.

Upon saving a Campaign in RedTrack, a Click URL will be automatically generated.  This URL includes all the tracking parameters supported by the RTX Platform. Take the Campaign Click URL generated on step 2 and add it to your RTX Platform account.

You will be able to insert the Click URL during the “Create your Creative” step: