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API cost-updates

Conversions: conditional postback

Conditional postback is a rule you set for sending the conversion data back to your traffic source. Some affiliate networks allow tracking several conversion events (sign-up, deposit, pending, approved, lead. etc.) and sending us this data in the postback URL.

Conversions: types vs statuses

What is a conversion event? It is any desired action with any name you need to track: view content, add to cart, initiate checkout, initial checkout, purchase, upsell etc. There can be various events in your funnels depending on your needs and