Adsterra and RedTrack
Adsterra is a premium advertising network serving over 10 billion geo-targeted ad impressions per month. They connect product and service companies to their audience through smart advertising platform to raise brand awareness globally, improve ROI, and increase ad revenue.
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Store and Store tracking URL (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integration steps
1. Add Adsterra template to RedTrack.
1.1 Traffic channels → New from template → find Adsterra → Add:
1.2 Change macro “NAMEOFADVERTISER” with your Adsterra’s login name → Save the template:
2. Set up a campaign in RedTrack with the Adsterra traffic channel.
To create a campaign/ad tracking in RT act depending on your account type:
2.1 Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
2.2 Once the Campaign is saved go to Tracking links and parameters → copy the automatically generated click URL (your tracking link):
2.1 Ad Tracking → New Ad Tracking → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
2.2 Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy Click URL from the Redirect tracking link tab:
– Universal script
– No-redirect
– Impressions
3. Set up the tracking on the Adsterra side.
In your Adsterra account go to Campaigns → Create → fill in the mandatory fields → add the tracking parameters from the RT Campaign (copied in step step 2) in the Landing URL field:
4. Set up the postback URL in RedTrack.
Go to Campaign/Ad tracking settings (created within step 2) → scroll down to S2S Postback for Adsterra/ Ad network webhook for conversions → Add → check if all the needed values for the parameters are in place → Save changes:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign/Ad Tracking settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign/ Ad Tracking (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
