AdNow and RedTrack
Adnow is proud to be a platform for over 160 000 partners, serving over 6 billion impressions each month throughout 114 countries. They work hard every day in order to improve their products and algorithms and provide the highest possible incomes for both sides – advertisers and publishers.
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Store and Store tracking URL (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integration steps
1. Add AdNow template to RedTrack.
Traffic channels → New from template → find AdNow → Add → Save the template:
2. Set up a campaign/ad tracking in RedTrack with the AdNow traffic channel.
To create a campaign/ad tracking in RT act depending on your account type:
2.1 Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
2.2 Once the Campaign is saved go to Tracking links and parameters → copy the automatically generated click URL (your tracking link):
2.1 Ad Tracking → New Ad Tracking → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
2.2 Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy Click URL from the Redirect tracking link tab:
– Universal script
– No-redirect
– Impressions
3. Set up the tracking on the Adnow side.
3.1 Go to your profile → Add Campaign:
3.2 Set the name, budget, and basic targeting → create → go to the Creatives → add your RedTrack campaign Click URL (copied in step 2) to the Link field:
4. Set up the postback URL in RedTrack.
Go to Campaign/Ad Tracking settings (created within step 2) → scroll down to S2S Postback for AdNow/ Ad network webhook for conversions → Add → paste the postback URL from AdNow → check if all the needed values for the highlighted parameters are in place → Save changes:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign/Ad Tracking settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign/Ad Tracking (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
