7SearchPPC and RedTrack
7SearchPPC is a self-serve pay-per-click (PPC) advertising network that enables advertisers to run performance campaigns across a range of ad formats, including text, banner/display, and native ads. It is designed to drive targeted website traffic and lead generation, with flexible CPC and CPM bidding options. 7SearchPPC is often used by performance marketers and affiliates looking for alternative traffic sources beyond major platforms.
Integration checklist
1. Add a custom tracking domain
1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu, go to Tools → Domains → Create new domain.
3. Add the integrated domain to your RedTrack account and activate the Free SSL option.
2. Add the offer/website you are promoting
This is the target destination link where you plan to run the traffic: it can be an affiliate offer, a direct link to your website, or the shop.
1. Add the offer source: New from template/New from scratch → find the affiliate network you work with/add your custom name → Save.
2. Add the offer link: Offers → New → choose the offer source from the list, add the offer URL → save the changes.
For example: &affsub={clickid} where {clickid} is RedTrack parameter
More info on the offer source and offer in RT can be found here.
1. Go to Brands → New → Add your brand (it is the name of your shop or your website).
2. On the same page, add the purchase data parameters – Name/Description is what you will see in reports – Roles define their use with CAPI.
3. Go to Websites → New → Add your website URL (this is your e-commerce shop/website link).
4. Follow the suggested steps to generate the scripts. You will need it later for your e-commerce platform.
Add the following parameters at the end of your website URL: ?rtkcid={clickid}&clickid={clickid}&cmpid={campaignid}
Note:
If your URL does NOT already contain any parameters (i.e., no ? yet), just paste the parameters as shown above.
Example:Â https://yourstore.com?rtkcid={clickid}&clickid={clickid}&cmpid={campaignid}
If your URL already contains parameters (i.e., it has a ?), use & to add these new ones.
Example: https://yourstore.com?utm=value&rtkcid={clickid}&clickid={clickid}&cmpid={campaignid}
3. Set up the conversion events
In your RT account, go to Tools → Conversion tracking → Conversion type → add the events you want to track → Save.
The names will remain the same and will be sent to the traffic channel exactly as you added them in RedTrack.
4. Activate the 7SearchPPC template in RedTrack
In your RedTrack account, go to Traffic channels → New from template → find 7SearchPPC → Add → put in Advertiser ID instead of REPLACE in the Postback URL → Save:
5. Create a campaign
1. Create a campaign in RedTrack with 7SearchPPC as your traffic channel.
In your RT account, go to Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General:Â give it the name, and select the traffic channel, tracking domain, and cost-tracking method.
- Funnels:Â select the type of funnel you are using and add the elements from the drop-downs.
- S2S postback:Â this field will be filled in automatically based on the data you have added to your traffic channel settings.
In your RT account, go to Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General:Â give it the name, and select the traffic channel, tracking domain, and cost-tracking method.
- Funnels:Â select the type of funnel you are using and add the elements from the drop-downs.
- S2S postback:Â this field will be filled in automatically based on the data you have added to your traffic channel settings.
2. Once the campaign is added, your tracking link is automatically created, copy the Click URL:
– Universal script
– No-redirect
– Impressions
3. Apply the postback for 7SearchPPC:
In the created RT campaign, navigate to S2S Postback for 7SearchPPC section → Add → check if the Advertiser ID is added → Save:
If you changed the Postback URL in the traffic channel (added or removed parameters), remember to manually update the link in campaign settings as well, since it won’t be updated automatically.
4. Create a campaign in 7SearchPPC and use the RedTrack redirect link (copied within Step 2) to promote your offer.
