BIGO Ads and RedTrack
Info
BIGO Ads is a global mobile advertising platform that reaches over 150 countries and regions around the world, with a focus on targeting users in the Middle East, South Asia, Southeast Asia, and Russia.
Integration
1. Add a custom tracking domain
1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu go to Tools → Domains → Create new domain.
3. The default domain is stated right on the top and looks like smth.rdtk.io.
4. Add the integrated domain to your RedTrack account and activate the Free SSL option.
2. Add the offer/website you are promoting
This is the target destination link where you plan to run the traffic: it can be an affiliate offer, a direct link to your website, or the shop.
1. Add the offer source: New from template/New from scratch → find the affiliate network you work with/add your custom name → Save.
2. Add the offer link: Offers → New → choose the offer source from the list, add the offer URL → save the changes.
For example: &affsub={clickid} where {clickid} is RedTrack parameter
More info on offer source and offer in RT can be found here.
1. Go to Brands → New → Add your brand (it is the name of your shop or your website).
2. On the same page, add the purchase data parameters – Name/Description is what you will see in reports – Roles define their use with CAPI.
3. Go to Websites → New → Add your website URL (this is your e-commerce shop/website link).
4. Follow the suggested steps to generate the scripts. You will need it later for your e-commerce platform.
More info on e-commerce platform integration is here.
3. Set up the conversion events
In your RT account go to Tools → Conversion tracking → Conversion type → add the events you want to track → Save.
The names will remain the same and be sent to the traffic channel exactly as you added them in RedTrack.
4. Get the unique values from BIGO Ads
Log in to your BIGO Ads account to get the values for pixel_id and event_id:
To retrieve you pixel_id go to Library → Website Pixel → find the ID for the needed pixel:
event_id=name of the conversion event type you want to track (e.g.: event_id=purchase)
5. Add the BIGO Ads template to RedTrack
In your RedTrack account go to Traffic channels → New from template → find BIGO Ads → Add → put in the BIGO Ads token values instead of REPLACE in the Postback URL → Save:
6. Create a campaign
1. Create a campaign in RedTrack with BIGO Ads as your traffic channel.
In your RT account go to Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: choose the type of funnel you are using and add the elements from the drop-downs.
- S2S postback: this field will be filled in automatically based on the data you have added to your traffic channel settings.
In your RT account go to Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: choose the type of funnel you are using and add the elements from the drop-downs.
- S2S postback: this field will be filled in automatically based on the data you have added to your traffic channel settings.
2. Once the campaign is added, your tracking link is automatically created, copy Click URL:
– Universal script
– No-redirect
– Impressions
3. Apply the postback for BIGO Ads.
IN the created Rt campaign navigate to S2S Postback for BIGO Ads section → Add → check if the mandatory values for pixel_id and event_id tokens are added → Save changes to the campaign:
4. Create a campaign in BIGO Ads and add the RT tracking link.
When adding a campaign to your BIGO Ads account add the copied RT tracking link to the Promotional URL field:
