Reporting: formulas

Profit

Profit

$

total revenue-cost

Profit {custom conversion type}

Displays profit for {custom conversion type}

$

revenue convtype1-20 – cost convtype1-20

CPC

Cost per click

$

cost/clicks

CPT

Cost per Transaction

$

cost/transactions

TR

Transaction Rate (clicks to transactions)

%

(transactions/clicks)*100

EPC

Earning per click

$

total revenue/clicks

EPlpC

Earning per Landing page click

$

total revenue/lp clicks

EPC ROI

Earning per click/Return on investment

%

(EPC/CPC)100 or ((total revenue/clicks)/(cost/clicks))100

EPUC

Earning per Unique Click

$

total revenue/unique clicks

EPV

Earnings per view (Total Revenue/LP views)

$

total revenue/lp views

CTR

Click-through rate

%

(clicks/impressions)*100

LP CTR

LP Clicks to LP views ratio

%

(lp clicks/lp views)*100

LP Click CTR

Clicks to LP clicks Ratio

%

(lp clicks/clicks)*100

Pre-LP Click CTR

Click to Pre-LP click ratio

%

(pre lp clicks/clicks)*100

ROAS

Return on ad spend

$

total revenue/cost

ROAS, %

Return on ad spend

%

(total revenue/cost)*100

ROAS {default conversion type}

Displays ROAS for {default type}

$

Revenue default conversions/cost default conversions

ROAS, % {default conversion type}

Displays ROAS,% for {default type}

%

(Revenue default conversions/cost default conversions)*100

ROAS {custom conversion type}

Displays ROAS for {custom type}

$

Revenue convtype1-20 / cost convtype1-20

ROAS, % {custom conversion type}

Displays ROAS,% for {customtype}

%

(total Revenue convtype1-20 / total cost convtype1-20) *100

Total ROI

Return on Investment

%

(Profit/cost)*100

ROI {default conversion type}

Displays ROI for (default conversion type)

%

(revenue/cost)*100

ROI {custom conversion type}

Displays ROI for {custom conversion type}

%

(revenue convtype1-20 /cost)*100

Total AOV

Average order value

$

total revenue/all conversions

AOV {default conversion type}

Average revenue for (default conversion type)

$

revenue default type/conversions default type

AOV {custom conversion type}

Average revenue for {custom conversion type}

$

revenue convtype1-20/convtype1-20

Total CPA

Cost per Action

$

cost/all conversions

CPA {default conversion type}

Cost per action

$

cost/conversions default type

CPA {custom conversion type}

Custom cost per acquisition

$

cost/convtype1-20

All conversions CR

Conversion rate across all conversions

%

(all conversions/clicks)*100

LP Clicks CR

Conversions path to LP clicks ratio

%

(all conversions/lp clicks)*100

Pre-LP Clicks CR

Conversions path to LP clicks ratio

%

(all conversions/pre lp clicks)*100

LP Views CR

Conversions path to LP Views ratio

%

(all conversions/lp views)*100

Pre-LP ViewsCR

Conversions path to LP Views ratio

%

(all conversions/pre lp views)*100

CR {default conversion type}

Default conversion rate

%

(conversions default type/clicks)*100

CR {custom conversion type}

Custom conversion rate

%

(convtype1-20 /clicks)*100

AR

Approved rate(approved to all conversions)

%

(approved/all conversions)*100

DR

Declined rate (pending to all conversions)

%

(declined/all conversions)*100

OR

Other rate (pending to all conversions)

%

(other/all conversions)*100

PR

Pending rate (pending to all conversions)

%

(pending/all conversions)*100

Attribution Rate

self-explanatory

%

(attribution/clicks)*100

Bad device Rate

self-explanatory

%

(bad device/clicks)*100

Blacklist Rate

self-explanatory

%

(blacklist/clicks)*100

Datacenter Rate

self-explanatory

%

(datacenter/clicks)*100

OK Rate

self-explanatory

%

(ok/clicks)*100