AI glossary
Abbreviation / Acronym | Definition |
API | Application Programming Interface. A method for backend data exchange between systems, enabling reliable conversion tracking without cookies. |
API key | Unique identifier that allows external software (scripts, integrations, or third-party platforms) to securely interact with RedTrack’s backend via its API (Application Programming Interface). |
S2S | Server-to-Server. A tracking method where conversion data is sent directly between servers, ensuring accuracy and reliability. |
S2S Postback | Server-to-Server Postback. A secure tracking method where conversion data is passed directly between servers using a Postback URL. |
CRM | Customer Relationship Management. A system for managing a company’s interactions with current and potential customers, often integrated with tracking platforms. |
COD | Cash on Delivery. A payment method where payment is made at the time of delivery rather than in advance. |
RT / Rt | RedTrack. An abbreviation commonly used to refer to the RedTrack platform.​​ |
ClickID / clickid / click id | Click Identifier. A unique identifier assigned to each click, which is used to track user interactions and conversions. |
UTM | Urchin Tracking Module. Parameters added to URLs to track the effectiveness of online marketing campaigns across traffic sources. |
GTM | Google Tag Manager. A tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. |
CMPID / cmpid | Campaign ID. A parameter used to identify specific marketing campaigns within tracking URLs. |
E-com | E-commerce. Online commercial transactions, typically referring to businesses that sell products/services online. |
DTC | Direct-to-ConsumerŃŽ A business model where brands sell directly to customers, bypassing third-party retailers or wholesalers. |
KB | Knowledge Base. A structured collection of articles, guides, and FAQs used to support users of a product or service. |
CAPI | Conversions API. A server-side tool for tracking conversions more reliably without relying solely on browser-based methods like cookies or pixels. |
ID | Identifier. A unique string or number used to identify an entity, such as a user, click, campaign, or pixel. |
URL | Uniform Resource Locator. The address used to access a web resource on the internet. |
Pixel ID | Tracking Pixel Identifier. A unique identifier for a pixel used to track user behavior and conversions on a site (e.g., Facebook Pixel ID). |
CAPs | Conversion/Click Caps. Limits set on the number of conversions or clicks allowed for a campaign or offer within a specific timeframe. |
CTA / CTA button | Call to Action. A prompt on a website or ad encouraging users to take a specific action (e.g., “Buy Now”, “Sign Up”). |
CNAME | Canonical Name. A DNS record used to alias one domain name to another. In tracking, it’s used for white-label domains to mask tracking links. |
DNS | Domain Name System. The system that translates domain names into IP addresses. |
TTL | Time to Live. A DNS setting that defines how long a record is cached before querying the DNS server again. |
SSL | Secure Sockets Layer. A protocol for encrypting information sent over the internet, indicated by |
CA | Certificate Authority. An organization that issues SSL certificates, validating domain ownership and securing connections. |
ISRG | Internet Security Research Group. A nonprofit that provides free SSL certificates via Let’s Encrypt, widely used to secure web traffic. |
http/s 302 | HTTP Status Code 302 (Found). A temporary redirect indicating the requested resource resides temporarily under a different URL. |
http/s 307 | HTTP Status Code 307 (Temporary Redirect). Similar to 302 but guarantees the method and body will not change during the redirect. |
JS | JavaScript. A scripting language used to create dynamic content and interactions on websites. Often used in client-side tracking. |
JS refresh | JavaScript Page Refresh. A browser refresh or redirect triggered using JavaScript, often used for cloaking or redirect logic. |
LP | Landing Page. A web page designed specifically for a marketing or advertising campaign where visitors land after clicking an ad. |
LP URL | Landing Page URL. The direct link to a landing page used in campaign settings. |
LP view | Landing Page View. A recorded instance of a user viewing the landing page. |
LP click | Landing Page Click. A recorded click on an element (e.g., CTA button) within a landing page. |
LP protect | Landing Page Protection. A RedTrack feature used to prevent unauthorized access or tracking of LPs, often via link masking or JS redirects. |
Click URL | The tracking link used in an ad to record and redirect clicks through RedTrack. |
FB | Facebook. Frequently referenced in RedTrack Knowledge Base in relation to ad tracking (e.g., FB Pixel, CAPI). |
rtkcmpid | RedTrack Campaign ID. A parameter in tracking URLs identifying a specific campaign. |
rtclickid / rt clickid | RedTrack Click ID. A unique identifier assigned to a user click, used to attribute conversions. |
rtkclickid-store | Refers to a cookie or local storage key used to save the RedTrack Click ID in the browser |
rdtk | RedTrack Abbreviation. “rdtk” is commonly used as a shorthand for RedTrack, often appearing in parameter names like rdtkclickid, which represents the RedTrack Click ID used for tracking individual user clicks.. |
getCookie | A JavaScript function used to retrieve the value of a browser cookie. |
smth | Something (Informal). Casual shorthand, which is often used in RedTrack Knowledge Base as a placeholder to show where certain elements belong (e.g., an example of the domain placement when adding a CNAME). |
SUM | Payout Amount Parameter. In RedTrack {sum} is a dynamic token used in postback URLs to capture the payout or revenue amount for a conversion. |
TC | Traffic Channel. Ad network, any place with the traffic where you get your traffic from. It can either be a paid channel of traffic like Google Ads, Facebook, MGID, Propellerads, etc., or the website with organic traffic. Traffic channel is an essential element of the RedTrack setup. |
SUB / Sub / sub | Custom Tracking Parameters. RedTrack allows the use of up to 20 custom parameters (sub1 to sub20) in tracking URLs. These are utilized to pass additional information, such as campaign names, ad IDs, or other relevant data, enhancing the granularity of tracking and reporting. ​ |
Sync | Synchronization. Refers to the process of matching or aligning data between systems. This includes syncing ad spend data, conversion events, and other metrics to ensure accurate and up-to-date reporting. |
RSOC | Referrer Source of Conversion. RSOC is a method used in RedTrack to identify and track the specific source of traffic that leads to a conversion. It’s particularly useful when traditional tracking parameters like rtclickid are unavailable, allowing for accurate attribution based on the referrer information. |
CONVSUB | Conversion Sub-parameter. Used to assign different payouts or attributes to specific conversion types or sub-events within a campaign. |
GEO | Geographical Targeting. Refers to targeting users based on their geographic location.​ |
OS | Operating System. The software platform on which a user’s device runs, such as Windows, macOS, Android, or iOS. |
Aid / Gid / Cid | Ad ID / Ad Set ID / Campaign ID. Parameters representing the ad, ad set, and campaign identifiers, respectively. In RedTrack, these are used to map and track performance across different levels of an advertising campaign. |
GA Customer ID | Google Ads Account Customer ID. A unique identifier for a Google Ads account. It’s required when integrating RedTrack with Google Ads to track and manage campaigns. |
WBRAID / GBRAID | Web-to-App / App-to-App Conversion Identifiers. Parameters introduced by Google to attribute conversions in iOS environments post-iOS 14.5. WBRAID is used for web-to-app conversions, while GBRAID is for app-to-app conversions. |
MCC / Google MCC Account ID | My Client Center Account ID. Represents a Google Ads manager account that can oversee multiple client accounts. Useful for agencies managing several accounts. |
PMax | Performance Max. A Google Ads campaign type that uses machine learning to optimize performance across all Google inventory from a single campaign. |
CPM | Cost Per Mille. The cost of 1,000 ad impressions. |
CPC | Cost Per Click. The amount paid by an advertiser for each click on their ad. Formula: Cost / Clicks. |
CPA | Cost Per Acquisition. The cost associated with acquiring a customer through a specific campaign or channel. |
RevShare | Revenue Share. A payment model where affiliates earn a percentage of the revenue generated from the customers they refer. |
PopCPM | Popunder Cost Per Mille. A pricing model specific to popunder ads, where advertisers pay per 1,000 impressions.​ |
Ad ID / AD ID | Advertisement Identifier. A unique identifier for a specific ad within a campaign.​ |
adset id | Ad Set Identifier. A unique identifier for a group of ads within a campaign that share the same budget, schedule, and targeting. |
Ad | Advertisement. The actual creative (text, image, video) shown to users. |
KPI | Key Performance Indicator. A measurable value that indicates how effectively a campaign is achieving its objectives. |
UTC | Coordinated Universal Time. The primary time standard by which the world regulates clocks and time.​ |
App / app | Application. A software program designed to perform specific tasks, often used to refer to mobile applications.​ |
HTML | HyperText Markup Language. The standard language used to create and design web pages.​ |
TXT | Text File. A standard text document that contains unformatted text. |
IP | Internet Protocol Address. A numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. In tracking, IP addresses help identify user locations and detect fraudulent activities. |
UA | User Agent. A string that a browser or application sends to a web server to identify itself. It provides information about the device, operating system, and browser version, aiding in user segmentation and analysis.​ |
Funnel auto-optimization (AI) | Automated Funnel Optimization using Artificial Intelligence. A feature that leverages AI to automatically adjust and optimize the steps in a sales funnel based on user behavior and conversion data, aiming to improve overall campaign performance.​ |
CR / CR optimization goal | Conversion Rate / Conversion Rate Optimization Goal. CR refers to the percentage of users who take a desired action, such as making a purchase. Setting a CR optimization goal involves defining target conversion rates to guide campaign adjustments and improvements.​ |
INS / INS Integration | Instant Notification Service Integration (ClickBank). INS stands for Instant Notification Service, a feature provided by ClickBank that sends real-time server-to-server (S2S) notifications (also known as postbacks) about events like purchases, refunds, chargebacks, or rebills. INS integration in RedTrack allows you to receive these event notifications from ClickBank, enabling accurate conversion tracking, automation, and campaign optimization based on live sales data. |
Sub-ID | Sub-Identifier. A parameter appended to tracking URLs to pass additional information, such as affiliate IDs, ad placements, or traffic sources. It aids in granular tracking and performance analysis. |
WooCom | WooCommerce. An open-source e-commerce plugin for WordPress, allowing users to set up and manage online stores. |
YITH WooCommerce Subscription | YITH WooCommerce Subscription Plugin. A plugin that enables subscription-based products in WooCommerce, allowing businesses to offer recurring billing options.​ |
WooFunnels Funnel Builder Pro | WooFunnels Funnel Builder Professional Edition. A premium plugin for WordPress that helps in creating sales funnels, checkout pages, and automations to enhance the e-commerce experience. |
WP | WordPress. A widely-used open-source content management system (CMS) for building and managing websites and blogs.​widely used |
TAX | Taxation Settings. In e-commerce platforms, TAX settings refer to the configuration of tax rates and rules applicable to products and services sold, ensuring compliance with regional tax laws.​ |
GHL | GoHighLevel. A comprehensive marketing and CRM platform designed for agencies and marketers, offering tools for sales funnels, email marketing, and client management. |
ref_id / {ref_id} | Reference Identifier. In RedTrack, ref_id is a dynamic parameter used to pass a unique identifier for each click, often representing the click ID from a traffic source or affiliate network. This parameter is crucial for tracking conversions accurately and attributing them to the correct source. |
Pid | Can be deciphered and explained in two ways: – Publisher ID. Used to identify the affiliate or partner who generated the traffic. -Placement ID. Refers to the specific ad placement where the ad was shown. |
ISP | Internet Service Provider. Refers to the company providing internet access to users. In tracking, ISP information can be used for targeting, analytics, or filtering traffic based on the user’s internet provider. |
CTR | Click-Through Rate. CTR measures the percentage of users who clicked on an ad after seeing it. It’s calculated by dividing the number of clicks by the number of impressions and multiplying by 100. A higher CTR indicates more effective ad engagement. |
EUR | Euro. The official currency of the Eurozone, used in many European countries. |
USD | United States Dollar. The official currency of the United States of America. |
YT | YouTube. An abbreviation for YouTube, the video-sharing platform. In the context of RedTrack, it may refer to tracking parameters or integrations specific to YouTube advertising campaigns. |
CPT | Cost Per Transaction. Average cost incurred for each transaction. Formula: Cost / Transactions​. |
EPC | Earnings Per Click. Average revenue earned per click. Formula: Total Revenue / Clicks. |
EPlpC | Earnings Per Landing Page Click. Average revenue earned per landing page click. Formula: Total Revenue / Landing Page Clicks​. |
EPC ROI | Earnings Per Click Return on Investment. Return on investment based on earnings per click. Formula: (EPC / CPC) * 100. |
EPUC | Earnings Per Unique Click. Average revenue earned per unique click. Formula: Total Revenue / Unique Clicks​. |
EPV | Earnings Per View. Average revenue earned per landing page view. Formula: Total Revenue / Landing Page Views​. |
CTR | Click-Through Rate. Percentage of impressions that resulted in clicks. Formula: (Clicks / Impressions) * 100. |
LP CTR | Landing Page Click-Through Rate. Percentage of landing page views that resulted in clicks. Formula: (Landing Page Clicks / Landing Page Views) * 100. |
TR | Transaction Rate. Percentage of clicks that resulted in transactions. Formula: (Transactions / Clicks) * 100. |
CR {default conversion type} | Conversion rate for the default conversion type. Formula: (Conversions of Default Type / Clicks) * 100​. |
CR {custom conversion type} | Conversion rate for a specific custom conversion type. Formula: (Conversions of Custom Type / Clicks) * 100​. |
ROAS | Return on Ad Spend. Revenue generated for every dollar spent on advertising. Formula: Total Revenue / Cost. |
ROAS, % | Return on Ad Spend. Return on ad spend expressed as a percentage. Formula: (Total Revenue / Cost) * 100​. |
ROAS {default conversion type} | Return on Ad Spend. ROAS for the default conversion type. Formula: Revenue (Default Type) / Cost (Default Type). |
ROAS, % {default conversion type} | Return on Ad Spend. ROAS percentage for the default conversion type. Formula: (Revenue (Default Type) / Cost (Default Type)) * 100​. |
ROAS {custom conversion type} | Return on Ad Spend. ROAS for a specific custom conversion type. Formula: Revenue (Custom Type) / Cost (Custom Type). |
ROAS, % {custom conversion type} | Return on Ad Spend. ROAS percentage for a specific custom conversion type. Formula: (Revenue (Custom Type) / Cost (Custom Type)) * 100. |
Total ROI | Return on Investment. Overall return on investment across all conversions. Formula: (Profit / Cost) * 100. |
ROI {default conversion type} | Return on Investment for the default conversion. |