E-com (DTC): activation
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We have meticulously designed a simplified, user-friendly system to activate your RedTrack account and seamlessly integrate it with your chosen e-commerce platform. This system is engineered to provide you with a comprehensive understanding, offering all the necessary information and in-depth explanations you need to succeed in your e-commerce endeavors.
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1. Add a custom tracking domain
1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu, go to Tools â Domains â Create new domain.
3. Add the integrated domain to your RedTrack account and activate the Free SSL option.
2. Add Brand and Website
1. Go to Brands â New â Add your brand (it is the name of your shop).
2. On the same page, in the Additional parameters section, add the purchase data parameters â Name/Description is what you will see in reports â Roles define their use with CAPI.
3. Go to Websites â New â Add your website URL (this is your e-com shop).
4. Follow the suggested steps to generate the scripts. You will need it later for your e-com platform.
5. (Only if you are using Meta) Add your Meta pixel and conversion API token under your website settings â CAPI (Maximize signals).
– click on this RT KB guide.
– check out brand and website video explanations.
– follow this universal tracking script guide.
3. Add custom conversion events
1. Go to Tools â Conversion Tracking â Conversion types.
2. Add the conversion types from the list below depending on your software:
ViewContent
AddToCart
InitiateCheckout
Purchase
Upsell
Shipping
Cancelled
ViewContent
AddToCart
InitiateCheckout
Purchase
Subscription
Upsell
Downsell
OrderBump
3. Set the duplicate postback mode for each of the events according to your business needs.
4. Connect your e-com backend with RedTrack
Currently, these are the platforms RedTrack has an extended integration with.
1. Add the required scripts to theme.liquid
1. Sales channels â Online Store â Themes â three dots â Edit code â Layout â theme.liquid.
2. Add the scripts you generated within the step 2 to the end of the <head> tag â Save.
2. Set the required webhooks
1. Settings â Notifications â Webhooks â Create webhook.
2. Checkout creation and Order creation are mandatory.
– Format: JSON
– API version: Latest
– URL: it was generated automatically within step 2.
Scroll down the scrips section of your website to the Webhook URL.
3. (optional) Set Upsell tracking
If you want to track upsells, add RT pixel to Shopify. Use this guide (Shopify steps â step 1).
Upload RedTrack plugin to Woocom:
1. Plugins â Add New â Upload Plugin â Choose file â upload the downloaded RedTrack.io plugin from your computer.
2. Press Install Now.
3. Activate plugin.
Add universal tracking script:
1. Copy the universal tracking script generated within the step 2.
2. Click on Settings for RedTrack plugin â Script â add and save the changes.
Follow this video explanation on how to add RedTrack tracking script to WooCommerce web store.
We support a couple more integrations with the other services. Check out the following guides for other e-com integrations:
5. Add traffic channels and integrate them with RT
In RedTrack you can have as many traffic channels as you wish.
Go to RedTrack â Traffic channels â New from template (used if RT has a preset template for your channel) / New from scratch (if RT doesn’t have a preset template for your channel).
Remember that traffic channels are integrated with RT in different ways. To make the proper setup follow the steps in our RT KB guides precisely:
1. Find Google Ads (No-redirect tracking) â Add â Save.
2. Scroll down to the Google API integration.
3. Connect to your Google Ads account by pressing a âSign in with Googleâ button.
4. Once done, you can add your Google ID and save the changes.
5. Adjust the conversion mapping as per your needs.
1. Find Meta â Add â Save.
2. Press the âConnect Metaâ button â follow the steps suggested.
3. Verify your tracking domain on the Meta side.
1. Find TikTok â Add â Save.
2. Press the âConnect TikTokâ button â follow the steps suggested.
3. Add your pixel id and access token from TikTok.
6. Create paid traffic campaigns
1. The campaign for capturing your organic traffic is already in place, now you need to create a campaign for the paid traffic. Go to Campaigns â New â Set the name, domain and select the website from the list.
2. The essential part is to add the shop URL and the tracking parameters from RedTrack to your traffic channel. The shop URL is to be added as the main link where you direct the traffic Tracking parameters can be taken from the paid traffic campaign â Tracking parameters (UTMs).
Google is tricky as different campaign types require adding tracking parameters to different sections.
1. Regular campaigns:
Settings â Account settings â Tracking â Tracking template.
2. Merchant Center campaigns:
Settings â Account settings â Tracking â Final URL suffix remove the {lpurl}? from the parameters string.
3. YouTube Tracking parameters for YouTube are added only on the Ad level.
– check out Google Ads guide â Setting up the tracking in Google Ads.
– follow this video for tips on how to add tracking parameters to Google Ads campaigns.
1. Go to Ads Manager â Create Ad â Create New Campaign or Use existing Campaign â add your shop URL.
2. Add additional tracking parameters from your RedTrack account to your URL in the âURL parametersâ section.
Insert your website URL + the tracking parameters under Ad â Ad details â URL.
7. Run traffic
Once you start running the traffic from Meta, Google or any traffic provider you work with, you will see it immediately in your RedTrack account.
Traffic goes through your funnel and ends in the shop.
This is all working on the backend and only requires your attention in analysing the data received.
8. Start receiving ad spend in RedTrack
You will start receiving the cost data from the integrated traffic channel automatically with the frequency available for your subscription.
Here is the accuracy we can guarantee:
- API integrated traffic channel is sending us the cost data, there are no errors in logs.
- For the non-API traffic channel: the costs are set and working (set on a campaign level, received via the macro, updated manually)
9. Start receiving conversion and revenue data
The visitor makes the purchase, and the shop sends the purchase or checkout information back to RedTrack.
Here is the accuracy we can guarantee:
1. Revenue
â The revenue is received from the website, shop, affiliate network for the stated events.
â The accuracy varies between those values:
90-99% for the standard e-com integration;
70-90% for the custom integrations (if you add any additional steps to the checklist provided).
2. Attribution
We guarantee a close to 0 discrepancy for the conversion data between your integrated e-com shop and RedTrack. The conversion distribution between the paid and organic campaigns may vary since RedTrack normally attaches the conversion to the specific touch points tracked.
