Facebook and RedTrack

The following parameters are sent to Facebook when a conversion is created in RedTrack:

1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu go to Tools → Domains → Create new domain.
3. Add the integrated domain to your RedTrack account → activate the Free SSL toggle.

This is the target destination link where you plan to run the traffic: it can be an affiliate offer, a direct link to your website, or the shop.

1. Go to Traffic Channels → New from template → find Facebook → Add → Save:

IMPORTANT INFO ABOUT ADDITIONAL PARAMETERS SECTION:

Blocked (greyed) parameters

“fbclid” parameter

sub 19 & sub 20

You can modify some Facebook parameters in the opened template. Blocked (greyed) parameters should be used under the same sub-values with the same roles assigned as provided in the initial template.

The following parameters and their roles are essential for the API cost integration:
{{ad.id}} should always be with Aid role
{{adset.id}} should always be with Gid role
{{campaign.id}} should always be with Cid role

“fbclid” parameter is required for sending the conversion data back to Facebook. This parameter should always be the last in the line, meaning, that there should be no other parameters when you will add the parameters string to Facebook:

DO NOT edit sub 19 or sub 20 parameters in the FB template, since they have the hardcoded fbp and fbc in these places.

• fbp identifies a visitor’s browser session when they come to your site from Facebook.
• fbc stores the Facebook Click ID when a user clicks a Facebook ad, allowing attribution back to that ad.

These parameters are required by Facebook’s Conversions API and must stay in their exact format. Altering them can break attribution, causing inaccurate tracking and unreliable reporting.

Learn more about these parameters by following this Meta article.

2. In the added template:

• Go to Facebook API Integration section → Connect Facebook → verify your ad account:

• Once you are redirected to your RedTrack account settings and see the Connected button, it means Facebook accepted the integration → Save changes to the template:

Creating campaign in RedTrack

To create a campaign in RT act depending on your account type:

I’m Affiliate

I’m Advertiser

Campaign for the paid traffic (mandatory)

Campaign for the organic traffic (optional)

Campaigns → Create new campaign → fill in the info in all the sections and tabs:

• General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
• Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
• S2S postback: This field will be filled in automatically based on the data you have added to your traffic channel settings.
• Auto update costs: Do not forget to turn the toggle on if you are working with the API-integrated traffic channel

Use this guide for more detailed info.

To track organic clicks alongside your paid traffic, set up a dedicated campaign for the organic traffic.

Campaigns → Create new campaign → use this guide to help you set up campaign for the organic traffic.

2. Once the Campaign is saved go to Tracking links and parameters → copy the corresponding tracking parameters and the script depending on tracking method you decided on:

Redirect URLs are generally not allowed on Facebook. Therefore, we strongly recommend using the no-redirect tracking method (either from the Universal Script tab or the No-Redirect tab, as shown in the screenshot below).
– Use Universal Script when you’re working with the same landing page across multiple traffic channels.
– Use No-Redirect Script when you’re working with one landing page and one traffic channel.

IMPORTANT!
– If you choose the No-Redirect tab: once the campaign is saved, both the tracking parameters and the script are generated automatically. You only need to copy and apply them.
– If you choose the Universal Script tab: once the campaign is saved, only the tracking parameters are generated automatically. You’ll need to create the universal tracking script manually (follow this guide).

3. Apply Script & Parameters.

• Paste the script into your landing page code.
• Add the tracking parameters to your Facebook campaign (see Step 9 of this guide “Create an ad on Facebook”).

1. Campaigns → Create new campaign → Fill in the info in all the sections and tabs:

• General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
• Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
• S2S postback: This field will be filled in automatically based on the data you have added to your traffic channel settings.
• Auto update costs: Do not forget to turn the toggle on if you are working with the API-integrated traffic channel

Use this guide for more info on campaign settings.

2. Once the Campaign is saved go to Tracking links and parameters → copy the tracking parameters from the Tracking parameters (UTMs) tab:

Universal tracking script was automatically created once you added Website in RedTrack. Follow this link to find all the created universal tracking scripts within your account.

3. Apply Script & Parameters.

• Paste the script into your landing page code.
• Add the tracking parameters to your Facebook campaign (see Step 9 of this guide “Create an ad on Facebook”).

Special case: redirect tracking and fbc,fbp parameters

When using redirect tracking with Facebook in RedTrack, the fbc and fbp parameters are not captured by default. This leads to incomplete data tracking.

To make it work act as follows:

1. burger menu → Settings → enable the toggle Redirect for Meta → Save changes:

2. Place the following script to your offer/landing/pre-landing page at the end of the body:

<script src="https://{{domain}}/clickupd_fbp_fbc.js" defer></script>

Due to the new Facebook policy, you should now verify the domain you will be using for your Facebook campaign. This is an action that should be done on your Facebook account.

1. Business Manager → Brand Safety and Suitability → Domains → Add → Create a new domain:

2. Paste your domain → Add:

3. Select the target domain → choose the DNS verification method:

4.  Copy your unique TXT value:

5. Go to your domain registrar → open DNS settings and add a new record with the following values:

• Host: @
• Points to: your unique TXT record from point 4
• TTL: the lowest possible

6. Give it some time for the data replication to happen (approximately 1 hour), then verify the domain in your Facebook domain settings:

Once the domain is verified, you’ll see a Verified tag next to the added domain:

7. Associate the domain with your page:

8. Get back to RedTrack → settings of the added Offer (for Affiliates)/ Website (for Advertisers) → CAPI (Maximize signals) → add the values for Default Action source and Default Event URL → Save changes to the template:

• In the Default Action source select from the drop-down the type of the conversion to be set for Facebook API.
• In the Default Event URL add the verified domain. The domain should be secure, use the following link format: https://your.domain.com.

In your Facebook account, copy the following:

Conversion API key (access token)

Pixel ID

Your Facebook account → Events Manager→ pixel settings → Settings → Create Access Token:

Here is more about Conversion API Key in FB.

You can find your unique pixel ID in the Facebook campaign settings → Tracking:

Now in your RedTrack account, you should:

• Add the copied Pixel ID and Conversion API Token to CAPI Integrations.
• Assign the added pixel details to either Snapchat traffic channel or your offer/website.

1. RedTrack → CAPI Integrations → Meta → Add New:

2. Fill in the mandatory fields → Save:

Title

Pixel ID

API key

Default event name & Payout sent

Action source

Event URL

Custom conversion matching

Give your pixel a name to distinguish it from all the other added pixels.

That’s where your Facebook pixel goes.

That where your Facebook access token goes.

1. Here goes the event name for the default conversion in RedTrack, when no type= is used in the postback.

Default Event name field hint:
– If the field remains empty, the default conversion is sent with the event under the name Purchase.
– If the field is filled in, the default conversion is sent with the name specified in that field.

2. Define the payout value for the default event:

Payout types explained:
– None: RedTrack will send the full revenue amount associated with the conversion event.
– Numeric: RedTrack will send this fixed amount as the revenue.
– Percentage: RedTrack will calculate and send the specified percentage of the revenue.

Example
Let’s break down the revenue configuration from the screenshot:

Once the Lead conversion type is triggered, regardless of the actual payout value associated with the conversion (e.g., whether it’s $100 or $10), RedTrack will send exactly 35 as the revenue value for this Lead event to Facebook via the Conversion API.

Since you can define a payout value for both the Default event name and the events in the Custom Conversion Matching section, you should know that if the payout type is configured for the same event in both places, the settings in the Custom Conversion Matching section will take priority.

This is where your event originates from. We recommend using the Website option.

This is the domain verified for Facebook. In other words, the URL where the event occurs. Use the https://domain.name URL structure.

– Conversion information will fall under your pixel/data source.
– We recommend keeping a Purchase name for one of your conversions so that you do not need to make any adjustments on the Facebook side since Facebook knows this name very well and will optimize the traffic better for a Purchase than a custom name (Sale, Conversion, etc.).

To set up conversion matching act as follows:

1. Add conversion events you want to track with RedTrack.

Tools → Conversion tracking → Conversion type → add the events you want to track → Save.

The fields are case-sensitive. The name should be exactly what you plan to send to RedTrack.
The system will automatically send your conversion types to Facebook exactly as you name them.

2. Enable the Custom Conversion Matching toggle → match the events from the Conversion Type column with the events from the Event name column:

3. Define payout value for the matched event(s) → Save Changes:

Payout types explained:
– None: RedTrack will send the full revenue amount associated with the conversion event.
– Numeric: RedTrack will send this fixed amount as the revenue.
– Percentage: RedTrack will calculate and send the specified percentage of the revenue.

Example
Let’s break down the revenue configuration from the screenshot:

Once the Lead conversion type is triggered, regardless of the actual payout value associated with the conversion (e.g., whether it’s $100 or $10), RedTrack will send exactly 35 as the revenue value for this Lead event to Facebook via the Conversion API.

Since you can define a payout value for both the Default event name and the events in the Custom Conversion Matching section, you should know that if the payout type is configured for the same event in both places, the settings in the Custom Conversion Matching section will take priority.

Once the pixel is added, you can check how it’s connected/edit/delete it:

3. To assign this pixel: View details → select Traffic channel or Websites → Add new → select destination → Save:

Ads Manager → Create Ad → create a new campaign or use an existing campaign → set up campaign parameters → copy paste your LP URL/Website URL (the link without tracking parameters) under the website URL → add additional tracking parameters (universal script or tracking parameters (UTMs)) in the “URL parameters” section

1. Once you’re done with the integration and have created a Facebook campaign, you need to run some live clicks from Facebook.

We will need them for conversion generation. To find your clicks, go to Logs → Clicks:

2. Tools → Conversion tracking → copy the link from the S2S conversion tracking field:

3. Put the clickid from step 1 instead of the replace_me part in the postback URL you copied within step 2.

4. Paste the link to the browser and press enter. You should get this successful message:

5. The conversion will appear in your RedTrack account. Do the same with different click ids within a day. You will need approximately 20 conversions to warm up the account.

Set up the automation.

• Use this guide to help set up rules.
• Use this guide for setting up the auto-update cost feature.

If you work with an affiliate offer, having a 10/10 match quality is impossible. There is a list of parameters Facebook wants to receive, but only half of them can be covered by any third-party tool. This causes the match quality to be at a low level. And it’s not something you should struggle with.

However, RedTrack has a feature that can help you to improve the event match quality with Facebook. It does not take any additional values from Facebook, but if you have them on your website/affiliate network side (for example, order ID at Shopify) or store them on your side, you can send them to RedTrack and then to Facebook to increase the event match quality.

1. Make RedTrack identify and accept this data with a postback first.

Offer sources / Brands → Additional parameters → add the required parameters, macro, name and assign the roles → Save changes to the template:

Data MUST be added to such columns as:
◉ Macro/Token where you have to insert {r} or {replace}.
◉ Role where you assign your parameters a certain role. The list of supported roles can be viewed in the dropdown:


Data in the following columns is OPTIONAL but useful:
◉ Parameter: that’s where you give your parameter a name, but can leave it empty and in the tracking URL your parameters will be called sub1,2,3 etc.
◉ Name / Description: that’s the name you’ll see in the reports instead of sub1,2,3. For your convenience you can customize these names as you wish.

2. The added parameters will be appended to the Postback URL which you should copy:

3. Paste it to your offer source S2S postback settings as usual (or in any other postback option you use on your side).

Once the conversion postback containing those values is sent to RedTrack, we will grab it → attribute it to the appropriate campaign → send it to Facebook with the specified role.

No costs

Here is what you need to check on your side:

1. The traffic channel should be connected from the Facebook template. No error is shown.
If it is not connected or you are not sure, re-connect it.

2. The correct account is connected.

3. The dynamic parameters such as campaign id, adset id and ad id are received by RedTrack (Logs → Clicks → check sub values).
If there are no parameters in click logs, that means we are not receiving them from Facebook. Either these are your test clicks, or you need to check the Facebook campaign settings to have the parameters string in place.

4. The correct roles are assigned to the dynamic parameters.
For the cost update to work properly, the following roles should be mandatorily assigned to the Facebook IDs in your traffic channel settings:

5. Check the cost model you use in the campaign settings. It should be CPC.

Incorrect costs

What you can check to understand why the cost data is incomplete (higher or lower than the one you have on Facebook):

1. Missing Facebook IDs in RedTrack

2. Incorrect role assignment in traffic channel Settings

3. Time Zone mismatch between RedTrack and Facebook

4. Cost sync issues

5. Currency mismatch between platforms

6. Duplicate click costs due to Meta “Site Links” feature

The first thing you need to compare is the IDs. RedTrack takes the cost data per ID (campaign, adset or ad, depending on your subscription level), so if some of the ID is missing, its cost data will not be taken to your RedTrack report.

Check if all IDs are received in RedTrack (campaign report → group by (target ID used for the cost update) → check the list). If not, check this campaign, adset or ad in Facebook and ensure the dynamic parameters are added to pass the ID.

Check if the correct roles are assigned to the Facebook IDs in RedTrack. This can be checked in your traffic channel settings:

Check if the time zones match in your RedTrack account setting and in Facebook.

The timezone of the cost data received via the API can be checked in your cost logs.

If the timezones of your traffic channel and RedTrack don’t match or the timezone within your ad accounts in the traffic channel do not match (for the cases when you run traffic from different ad accounts to one RedTrack campaign), the cost data matching is impossible.

Check the cost logs in RedTrack: if costs stopped coming for some time and caused this discrepancy, you might need to reconnect Facebook.

Make sure the currency matches in both systems.

If, after checking/doing all the suggested actions, you still experience the problem with the costs not coming, email support@redtrack.io.

Issue:
RedTrack click costs are 2–3x higher than expected.

Cause:
Meta recently introduced a “Site Links” feature that is enabled by default on new campaigns. When active, this feature:

• Automatically adds multiple landing page links to your ad.
• Redirects traffic to multiple URLs, each potentially associated with different campaign or ad IDs.

As a result, the same click can be logged multiple times across different RedTrack campaigns, inflating reported cost and traffic metrics.

How to Identify It:

→ In RedTrack, look for duplicate Adset IDs across active and paused campaigns.
→ Check your UTM parameters. If you see something like sub9=facebook-SiteLink, this feature is likely enabled.

Solution:

Go to your Meta ad settings → navigate to the Ad Creative section → under Creative Setup disable the Apply site links toggle → Save your changes and monitor if the duplicate tracking stops:

Disable Site Links unless you intentionally want to split traffic across multiple landers. Also, consider updating your ad templates to prevent them from turning on by default in new campaigns.

If you’re having trouble locating the Site Links toggle or navigating specific Meta Ads settings, please contact Meta Support directly.

Sometimes, you might need to check if there are events coming to Facebook and how they come to understand if anything goes wrong.

Business Manager → Data Sources → Datasets → choose the pixel → Open in Event Manager:

Your events are displayed under the Review: